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Supplementary Case

Creating an Industry (B)

By López L. / Pin Arboledas, José Ramón

This case deals with the founding of a leading herbal medicine company, Soria Natural, and its conflict with the town hall of the small town where it is based, which will not let it expand the factory. The case also examines the personality of the company's creator and president, Antonio Esteban Villalobos, who decides to go on a hunger strike in a final attempt to get authorization for the factory expansion.

Collection: IESE (España)

Ref: DPO-10-E

Format: PDF

Number of pages: 7

Publication Date: Dec 7, 2005

Language: English, Spanish

What material is included in this case:

Teaching Note Exclusive professors

Other supplements

Description

Year: 2000-2001

Geographic Setting: España

Learning Objective

The necessary aptitudes for the creation and development of a company.

Creating an Industry (B)

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Creating an Industry (B)

What material is included in this case:

Description

Learning Objective

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Creating an Industry (B)

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