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Amazon: Combatting Antitrust Litigations
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B20M219-EStrategyOn July 29, 2020, Jeff Bezos, the founder and chief executive officer of Amazon.com Inc. (Amazon), testified before a United States House Judiciary Subcommittee on Antitrust, Commercial, and Administrative Law that was investigating the company for engagiStarting at €8.20
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Apple Inc.: Fighting Patent Trolling
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B20M163-EStrategyIn February 2020, Apple Inc. (Apple) was fighting litigation by one of the oldest patent troll firms (a non-practicing entity) in the United States, VirnetX Holding Corporation (VirnetX). VirnetX targeted innovative and cash rich firms and had begun to usStarting at €8.20
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Value Innovation By Chobani
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B16M180-EEntrepreneurship, StrategyFounded in 2005, Greek yogourt maker Chobani used value innovation to become the number one yogourt brand in the United States by 2011. However, due to some internal problems such as a lack of seasoned professionals and financial resources, and external factors such as competition and decline in demand, Chobani lost its market share to competitors starting in early 2013. With help from a private venture firm, Chobani took several steps to turn th...Starting at €8.20
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Microsoft: Focusing on the Healthcare Vertical
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B21M004-EStrategyBy January 2020, Microsoft Corporation’s (Microsoft’s) Microsoft for Health healthcare vertical had become the company’s most important vertical. Microsoft’s chief executive officer, Satya Nadella, wanted the company to be viewed as a strategic partner ofStarting at €8.20
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General Electric: Turnaround Management Under Three Different CEOs
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B20M150-EStrategyIn 2019, after one year in the position, H. Lawrence Culp Jr., the first outsider chief executive officer (CEO) of General Electric Company (GE) was faced with the task of gaining the stock market’s faith in his ability to turn GE around. During the tenurStarting at €8.20
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Visa Inc.: Threat from Cryptocurrency
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B20M038-EStrategyThe case discusses how cryptocurrencies such as Bitcoin posed a threat to Visa Inc. (Visa). In March 2019, the Kroger Co., a leading retailer in the United States, was planning to accept cryptocurrencies from consumers as a mode of payment. According to Alfred F. Kelly, the chief executive officer of Visa, cryptocurrencies were an inefficient means of retail-related financial transactions, though the company invested in the research and developme...Starting at €8.20
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Intel Corporation: Outsourcing Dilemma
Saurabh Bhattacharya; Arpita AgnihotriCase IVEY-W25607-EStrategyCalifornia-based Intel Corporation (Intel) was one of the world’s leading semiconductor circuit firms. In July 2020, manufacturing delays with Intel’s 10 nanometre (nm) and 7 nm chips were adversely affecting the company’s customers at a time when demand for personal computers and laptops was at its peak. Unlike its competitors, Intel was vertically integrated. Competitors such as Advanced Micro Devices, Inc. had outsourced their chip manufacturi...Starting at €8.20
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Meta: A New Direction To Leadership
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-W27712-ELeadership and People ManagementOn October 28, 2021, Mark Zuckerberg, founder, chief executive officer, and chair of Facebook Inc. (Facebook), announced Facebook’s name change to Meta Platforms Inc., reflecting his vision for the company’s transition to metaverse technology. At the same time, Facebook was plagued by multiple scandals related to a data privacy breach, the spread of misinformation on the social media platform, employee whistle-blowing, and surveillance-style mark...Starting at €8.20
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Elon Musk: Saving the Fate of Tesla
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B19C009-ELeadership and People ManagementIn 2018, Tesla Inc. was one of the highest-valued automobile companies in the United States—despite never reporting profits. Although Elon Musk, the founder and chief executive officer of Tesla Inc., was appreciated for his vision, learning capabilities, active presence on social media, and dedication, he was also criticized for his leadership style and controversial tweets regarding the privatization of the company. Analysts and short sellers be...Starting at €8.20
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Starbucks Corporation: Fighting Racial Bias
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B20M001-EStrategyIn April 2018, two black customers were arrested at a Starbucks Corporation (Starbucks) outlet in Philadelphia, Pennsylvania, after one of the two men asked to use the restroom while the pair were waiting to meet someone. After a video of the arrest went viral on social media, Kevin Johnson, the chief executive officer of Starbucks, immediately apologized to the men and, further, announced that the company would hold racial bias training across a...Starting at €8.20