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The Roca Brothers: Innovation in Gastronomy
Groysberg, Boris; Hecht, Evan M S; Connolly Baden, KatherineCase HBS-421017-ELeadership and People ManagementChef Joan Roca, sommelier Josep Roca and pastry chef Jordi Roca were three brothers based in Girona, Spain whose complementary skills, collective ability, and relentless drive for innovation had brought worldwide fame and awards to their restaurant, El CeStarting at €8.20