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GE Money Bank: The M-Budget Card Initiative
Tushman, Michael L.; Raisch, Sebastian; Welling, ChristianCase HBS-410052-ELeadership and People ManagementThe M-Budget Card case study is about mastering the challenges of an exploratory strategic initiative in a context marked by time pressure and frequent change. M-Budget was the first of a series of highly successful projects that established GE Money Bank as a leader in the Swiss credit card market. The business concept was to cooperate with the country's leading retailer MIGROS to develop an innovative credit card offering, the M-Budget card. Th...Starting at €8.20
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GE Money Bank: The M-Budget Card Initiative, Teaching Note
Tushman, Michael L.; Raisch, Sebastian; Welling, ChristianTeaching Note HBS-410053-ELeadership and People ManagementTeaching Note for [410052].Starting at €0.00
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Aunt Gotha
Oliver, XavierCase M-1156-EMarketingThe case raises the question of how to expand the population to which a product and its message are addressed.Starting at €8.20
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Komatsu: The Rise of a Service-Dominant Logic
Stremersch, Stefan; Keko, ElioCase M-1328-EMarketingIt was early 2015 and executives of Komatsu Europe International N.V., whose main business is the sale of mining and construction equipment through multiple distributors across Europe, were exchanging views on the business model that would drive their future. They had seen many changes inside and outside the industry in recent years, and Komatsu was facing a growing need to adapt its current way of doing business. The team had been debating each ...Starting at €8.20
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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanCase M-1279-EInformation Technologies, Innovation and Change, MarketingAlcatel-Lucent (ALU) was gearing up for the launch of a new business: mobile payment services. Mobile payment involves cash transactions between consumers and merchants or between consumers using their mobile phones. The emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. But to avoid p...Starting at €8.20
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HGRM: Bringing Back High Touch Hospitality, Teaching Note
Applegate, Lynda M.; Piccoli, GabrieleTeaching Note HBS-813192-EEntrepreneurshipTeaching Note for 813019.Starting at €0.00
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HGRM: Bringing Back High Touch Hospitality
Applegate, Lynda M.; Piccoli, GabrieleCase HBS-813019-EEntrepreneurshipThe case centers on the dilemma faced by Carlo Fontana, the owner-operator of a small chain of two four star urban hotels located in Lugano, Switzerland and the other in Milan, Italy. Having developed an extensive customer service and operations information system, called Happy Guests Relationship Management, Fontana is entertaining the possibility of commercializing his innovation. Doing so may provide a welcome new source of income during the g...Starting at €8.20
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Swissair Group
Longstaff, Julian; Mendez M.; Rahnema Alavi, AhmadCase F-731-EFinanceThis case describes the collapse of Swissair, the Swiss flag airline, in October of 2001. The student is given the opportunity to analyse the problem, its sources and development.Starting at €8.20
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HGRM (B): Launching Hoxell, a New IT Venture
Applegate, Lynda M.; Piccoli, Gabriele; Peinado, Arnold B.Case HBS-815057-EEntrepreneurshipStarting at €5.74
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Royal DSM: Fighting Hidden Hunger
Henderson, Rebecca M.; Fisher, Noah; Shelman, MaryCase HBS-313085-EIn 2007 Royal DSM, a leading life science and materials company, entered a partnership with the World Food Programme (WFP) to combat hidden hunger around the world by providing micronutrient solutions. The case investigates the unexpectedly large impact the partnership had on DSM and on the global nutrition discussion, and discusses the benefits and challenges of scaling up the Nutrition Improvement Program-a key component of DSM's human nutritio...Starting at €8.20