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Estrategias para atraer inversores
Huy, Q.; Zott, ChristophArticle ART-1604Entrepreneurship, Leadership and People Management, StrategyAl complicarse el acceso a los recursos, muchos directivos ven cómo el mundo que conocían desaparece y deja paso a otro muy diferente. Todos los emprendedores han tenido que enfrentarse al reto de demostrar su solvencia sin poder avalarla con pruebas. Su experiencia resulta muy útil para los directivos que, tal vez por primera vez, han de obtener financiación para los grandes proyectos que impulsarán su carrera profesional. A la hora de atraer a ...Starting at €8.20
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How to Convince Skeptical Investors
Huy, Q.; Zott, ChristophArticle ART-1604-EEntrepreneurship, Leadership and People Management, StrategyEntrepreneurs who succeed in obtaining investment funding are those who know that establishing credibility matters a great deal. The authors identify at least four types of action strategies that entrepreneurs use to create the right impression. By skillfully employing several symbolic yet practical actions, entrepreneurs with little previous track record can gain the confidence of resource providers. In the race for scarce resources, more manage...Starting at €8.20
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Managing Manchester United (Spanish version)
Elberse, Anita; Dye, ThomasCase HBS-518S02Leadership and People Managementsince Manchester City, United's "noisy neighbors," has switched owners, the club has invested unprecedented amounts of money in new players, resulting in its first league title in decades. How could Ferguson lead his team to another victory, and bring the next chapter in United's illustrious history to a successful end?Starting at €8.20
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Tracy Edwards and Maiden (B): Crafting the Crew
Tracy Edwards; Gerard Seijts; Ann C. FrostCase IVEY-9B21C021-EEntrepreneurship, Leadership and People ManagementSupplement for product 9B21C020.Starting at €5.74
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Tracy Edwards and Maiden (C): Sponsorship, Anyone
Tracy Edwards; Gerard Seijts; Ann C. FrostCase IVEY-9B21C022-EEntrepreneurship, Leadership and People ManagementSupplement for product 9B21C020.Starting at €5.74
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Social Intelligence and the Biology of Leadership (Spanish version)
Goleman, Daniel; Boyatzis, RichardArticle HBS-R0809ELeadership and People Managementstronger relationships with higher-ups and subordinates, better performance of her unit, and a big promotion.Starting at €8.20
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Sir Alex Ferguson: Managing Manchester United
Elberse, Anita; Dye, ThomasCase HBS-513051-ELeadership and People ManagementSir Alex Ferguson, the most successful manager in British football history, is preparing for the 2012-2013 season-his record-setting twenty-sixth as manager of one of the world's most decorated professional football clubs and one of sport's biggest franchises. Over the years Ferguson has overcome several major challengers to United. The newest rival can be found closer to home: since Manchester City, United's "noisy neighbors," has switched owner...Starting at €8.20