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    Managing Manchester United (Spanish version)

    Elberse, Anita ; Dye, Thomas

    Spanish , English

    • Reference: HBS-518S02

    • Year: 2012

    • Number of pages: 25

    • Geographic Setting: England;Europe;United Kingdom

    • Publication Date: Sep 20, 2012

    • Fecha de edición: Oct 29, 1996

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Arts, entertainment & sports;Performing arts

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    Description

    since Manchester City, United's "noisy neighbors," has switched owners, the club has invested unprecedented amounts of money in new players, resulting in its first league title in decades. How could Ferguson lead his team to another victory, and bring the next chapter in United's illustrious history to a successful end?

    Keywords

    Leadership Marketing Organizational behavior Teams