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The Almodóvar Brothers' Film Factory: Unbinding Art Through Tight Relationships
Svejenova, Silviya; Álvarez Alvarez, José LuisCase DG-1331-EEntrepreneurship, StrategyThe case describes the creation/development of film director Pedro Almodóvar's independent production company. It can be used to discuss the circumstances in which a creative person needs the support of his own company, which in this case is managed by a member of his own family and brings together external collaborators whom the director himself acknowledges as his second family.Starting at €8.20
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Opinno: Steering the next growth stage of an innovation consultancy
Tatge, Larisa; Bria, Vittoria E.; Prats, Mª JuliaCase E-236-EEntrepreneurship, Innovation and Change, Leadership and People ManagementIn 2008, the week that Lehman Brothers collapsed, Pedro Moneo launched the venture Opinno with the goal of changing the way the world of business consultancies worked. His idea was to create a business model in which technology experts, based all over the world, could contribute their knowledge to create optimal solutions for clients. While many consultancies relied on expert networks, Pedro's vision centered on the network itself, and subsequen...Starting at €8.20
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Privalia: From Private Club to Fashion Brand
Fernandez Garcia-Andrade, Pablo; Oliver, XavierCase M-1330-EEntrepreneurship, Finance, StrategyThe private club (a business model pioneered by the French company Vente-privee in 2001) was the main driver of fashion e-commerce. On the one hand, it helped get rid of brands' stocks discreetly and allowed shoppers to buy heavily discounted fashion products, which they could not find online anywhere else since many brands did not use e-commerce and, in some cases, did not even have websites. These circumstances helped this type of e-commerce co...Starting at €8.20
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INOUT Hostel - Maria José Pujol
Las Heras, Mireia; Clark Guzman, PaulinaExercise DPOE-11-EEntrepreneurshipMaría José Pujol founded Taiga in 1976, a school that offered a quality education for children with learning disorders with the aim of increasing the possibilities of school, social and work integration of their students. In addition, throughout the 1990s, María José developed initiatives such as Icària Arts Gràfiques or the Bogatell Occupational Center to promote the integration of students who completed their training in Taiga. However, with th...Starting at €8.20
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Julio Wais: An NFT Opportunity?
Julio Wais; Palencia, Luis; Toscani, GiulioCase ASN-98-EEntrepreneurship, Information TechnologiesThe case describes an entrepreneurial opportunity: an IESE MBA student explores whether to launch a collection of NFT (non-fungible tokens) based on 200 of his father's paintings. The case briefly describes what NFTs are, their situation in 2021 and some of the concerns Julio had an entrepreneur.Starting at €8.20
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Naturhouse - Teaching Note
Mitchell, Jordan; Velamuri, RamaTeaching Note ET-4-EEntrepreneurshipNote prepared as an aid to instructors in the classroom use of case E-65-E Naturhouse.Starting at €0.00
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BCN Brand: paseando Barcelona por el mundo
Sicart, Sara; Oliver, XavierCase M-1340Decision Analysis, Entrepreneurship, MarketingEn tan sólo tres años y con trece empleados, Pablo Caralps crea BCN Brand, una pujante empresa con presencia en ocho países y una interesante cartera: zapatillas de colores, polos, ropa de baño, carcasas de móvil, gafas de sol, cascos de moto, marroquinería, bicis e, incluso, extintores. ¿Su objetivo? Transmitir una sensación de verano eterno y exportar el Barcelona lifestyle, una estrategia que está resultando todo un éxito: facturaron 700.000 e...Starting at €8.20
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Privalia: de private club a marca de moda
Fernandez Garcia-Andrade, Pablo; Oliver, XavierCase M-1330Entrepreneurship, Finance, StrategyEl comercio electrónico de moda tuvo como principal impulsor a los private clubs (un modelo de negocio iniciado por la francesa vente-privee en Francia en 2001). Por un lado, ayudaba a quitar el stock de las marcas de forma discreta y permitía a los clientes comprar productos de moda a grandes descuentos que no podían encontrar digitalmente de ninguna otra manera, ya que muchas marcas no disponían de comercio electrónico e, incluso, en algunos ca...Starting at €8.20
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Grifería Tres
Nueno, Pedro; Pallàs C.Case E-21EntrepreneurshipLos hermanos Tres, propietarios de Grifería Tres, acuerdan en el último Consejo de Administración ambiciosos objetivos. Quieren hacer de su grifería ecológica su producto estrella y que las ventas aumenten un 20% durante el próximo año. Paralelamente tienen que empezar a resolver el relevo generacional y luchar contra una fuerte competencia nacional e internacional.Starting at €8.20
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We Are Knitters: Crafting a Resilient Digital Business
Vanessa Hasse; Maya Kumar; Kathy HuCase IVEY-W27015-EEntrepreneurship, StrategyMany people thought of knitting as a hobby for grandmothers, but the time-honored craft had evolved into a booming business with loyal, passionate, and interactive customers worldwide. The Spanish e-commerce business We Are Knitters (WAK) spent the last decade growing into what investors called the “world leader in online knitted kit sales,” a segment of the global $100 billion knitting industry. WAK’s sales soared by 240 per cent between April 2...Starting at €8.20