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Fastjet: Strategy and Expansion
Nicole R.D. Haggerty; James Spillane; Jocelyn Carabott; Cheryl Mok; Nicole WiebeCase IVEY-9B18D018-EEntrepreneurship, Service and Operations Management, StrategyIn 2012, Fastjet acquired Fly540, a low-cost airline with operations in Tanzania, Kenya, Angola, and Ghana, and began operating as a low-cost carrier with the goal to become the most successful pan-African low-cost airline. Since starting operations, FastStarting at €8.20
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Peak Investment Capital
Ruback, Richard S.; Yudkoff, RoyceCase HBS-219061-EEntrepreneurshipKobbina Awuah (MBA 2014) became intrigued with the possibility of adapting Entrepreneurship through Acquisition in Ghana, where he grew up and where his family still lived. While he knew he could work for a multi-national enterprise located in Ghana, he was confident that buying a small business to run provided an opportunity to have more of an impact. He formed Peak Investment Capital (PIC) at the beginning of 2014 with the goal of finding a bus...Starting at €8.20
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Tolaram: Innovating in Africa
van Bever, Derek C.M.; Ojomo, EfosaCase HBS-317013-EEntrepreneurshipTolaram is a Singaporean company that began operations selling textiles in Nigeria in the 1970s. Executives and brothers, Haresh and Sajesh Aswani, however saw an opportunity to create an instant noodle market in the country. In 1988, they began importing Indomie noodles. But in order to truly target the local market, Tolaram decided to build manufacturing and distribution capabilities in Nigeria at time when conventional wisdom advised against i...Starting at €8.20
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Ghana Investment Fund Limited: Ethical Issues
Darrold Cordes; Won-Yong OhCase IVEY-9B19M124-EEntrepreneurship, StrategyThe chief executive officer of RenY Corporation (RenY) based in Hong Kong, had just established the Ghana Investment Fund Limited (GIF) as a subsidiary of RenY in Ghana. GIF aimed to invest in the entrepreneurial ideas of university graduates in Ghana undStarting at €8.20
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Hygeia Group: Delivering Quality Care in Nigeria
Higgins, Robert F.; Kuye, Ifedayo O.Case HBS-817088-EEntrepreneurshipFola Laoye is the Group Managing Director of Hygeia Group, a Nigerian healthcare insurer and provider, and she is deciding on the optimal strategy to grow the provider arm of her business. Hygeia Group was founded in the 1980s by her physician parents, and although operating a healthcare company in Nigeria offered challenges particularly in human resources and infrastructure, by 2011, it had expanded to include three hospital and clinic sites and...Starting at €8.20
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Burro: Tools for a Better Life in Ghana
Nicole R.D. Haggerty; Francis Ayensu; Amy Lin; Caleb Chan; Michelle YickCase IVEY-9B18M049-EEntrepreneurship, StrategyBurro was a growing start-up in Ghana with a mission to provide “tools for a better life” to Ghanaians by distributing products that addressed local needs. In February 2015, after seven years of operation, the company had finally become profitable. Demand for Burro’s sustainable products was growing quickly in the booming Ghanaian market. The country manager wanted to determine a strategy for growth to maximize the success of Burro's future....Starting at €8.20
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Leisure Gardens: Expanding a Tourism Business in Ghana
Nicole R.D. Haggerty; Jenny Min; Gena Zheng; Christine WardCase IVEY-9B18M125-EEntrepreneurship, StrategyThe owner of Leisure Gardens, a restaurant and accommodation business in a small town in Ghana, faced problems with his business. Approximately 40 per cent of his restaurant customers were paying on credit and not paying on time, causing cash flow problems. His sole employee was unreliable, often absent when the restaurant was busy. This two-part problem hindered the restaurant's success and owner’s ability to expand the business. Moreover, the o...Starting at €8.20
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iSpace: Expanding a Start-Up Hub for West African Entrepreneurs
Nicole R.D. Haggerty; Darkwah Joseph Asante; Emma Hogeterp; Ali Beres; Hui FangCase IVEY-9B18M097-EEntrepreneurship, StrategyiSpace, a start-up hub that focused on women in technology, was founded in 2013 in Ghana’s capital, Accra, and provided space, technology, and funding to 62 entrepreneurs. In May 2017, the co-founder wanted to expand the business to maximize social impact by empowering a greater number of entrepreneurs who lacked technical skills, emotional support, and access to funding. iSpace had four strategies to choose from to meet its goal: create new prog...Starting at €8.20
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Paga: Ending Cash’s Reign in Emerging Markets
Ciesinski, Stephen; Montgomery, LucyCase SGSB-E748-EEntrepreneurshipTayo Oviosu founded Paga in 2009 to make life possible for the millions of Nigerians who operated in a cash-first environment. Paga helped users send money through peer-to-peer transactions, pay utility bills, and store money in a digital wallet. Paga launched a valuable human agent network throughout Nigeria, which enabled the company to build trust with customers and grow its user base significantly. By November 2020, Paga had over 26,000 agent...Starting at €8.20
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UT Financial Services: Looking for the Next Mountain to Conquer
Anthony Ebow Spio; Anthony Essel-AndersonCase IVEY-9B15M080-EEntrepreneurship, StrategyAn entrepreneur and co-founder of a private, non-deposit-taking, non-bank financial firm in Africa took his company public following a decade of phenomenal growth and strong performance. Established in an era when the traditional financial institutions would not grant credit to small and medium enterprises, the company successfully pioneered a wide variety of unique services in the non-bank financial services industry. Capitalizing on the failure...Starting at €8.20