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Productos de consumo Disney: marketing nutricional infantil
Bell, David E.; Winig, LauraCase HBS-508S23MarketingEn un esfuerzo por ganar cuota de mercado en la categoría de alimentos de los niños, Disney Consumer Products (DCP) debutó una amplia línea de "mejores para usted" alimentos, que van desde frutas y verduras frescas a las comidas congeladas, a través de una asociación con los supermercados Kroger. En respuesta a una epidemia global de obesidad, DCP reformuló los productos existentes e introdujo nuevos que cumplieron con los requisitos nutricionale...Starting at €8.20
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Marks and Spencer: Plan A
Bell, David E.; Sanghavi, Nitin; Winig, LauraCase HBS-509029-EMarketingMarks & Spencer initiated a comprehensive approach to sustainability (reduction of waste, carbon emissions, fair trade) called Plan A. Does it offer a competitive advantage?Starting at €8.20
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Martha Stewart Living Omnimedia (A) (Spanish Version)
Fournier, Susan; Winig, Laura; Herman, Kerry; Wojnicki, AndreaCase HBS-504S35MarketingMartha Stewart Living Omnimedia (MSLO), una empresa de contenidos y los medios de comunicación de marca e integrado dedicado a "elevar el papel del ama de casa", se hizo pública el 19 de octubre de 1999, la creación de una empresa con un valor de mercado de $ 1,73 mil millones y una participación de Stewart vale $ 1,2 mil millones. Aretha Jackson, presidente de una firma de inversión privada, el mosto de aconsejar a un cliente sobre la convenienc...Starting at €8.20
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South African Airways (A)
Margolis, Joshua D.; Roberts, Laura Morgan; Winig, LauraCase HBS-407014-ELeadership and People ManagementAmid efforts to engineer a turnaround at South African Airways (SAA), the CEO confronts an impending strike at the struggling company. How should the company address questions of distributive and procedural justice in post-Apartheid South Africa, and how should the CEO recover from a crucial misstep at the start of the strike? Chronicles the challenges and missteps of previous CEOs and the turnaround plan put in place by Ngqula to help curtail wa...Starting at €8.20
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Red Tomato: Keeping it Local
Alvarez, Jose B.; Shelman, Mary; Winig, LauraCase HBS-510023-EThis case describes the operating model and history of Red Tomato, a non-profit organization dedicated to branding and logistical support for locally grown produce farmers in the northeast U.S. The case highlights the challenges involved in making locally grown produce available to large consumer markets.Starting at €8.20
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VeeV on the Rocks
Margolis, Joshua D.; Marquis, Christopher; Winig, LauraCase HBS-410006-ELeadership and People ManagementThree pressing challenges (equity split, extent of commitment to social responsibility, and product discoloration) confront VeeV, the world's first alcoholic beverage infused with acai berries. Brothers Courtney and Carter Reum founded VeeV in 2007 and the firm has experienced rapid growth since then. The case documents the backgrounds of the young founders, details the launch and early phase of the company, and presents three challenges the foun...Starting at €8.20
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Alexandre Mars and Epic
Winig, Laura; Battilana, Julie; Marquis, ChristopherCase HBS-KS1291-EThe case examines the strategy, impact, and sustainability of a boutique philanthropy with a big goal: change the way people donate to charities. Epic Foundation was founded to support a portfolio of children's charities. Now, its leadership was considering taking on a broader role: to reshape the very nature of charitable giving-in the U.S., France, the United Kingdom and globally. Its wealthy, charismatic leader, Alexandre Mars, thought that Ep...Starting at €8.20
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Shelley Metzenbaum and Improving Federal Government Performance Teaching Note
Glynn, Thomas; Winig, LauraTeaching Note HBS-HKS781-EEconomicsTeaching Note for HKS737Starting at €0.00
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Burt's Bees: Leaving the Hive
Winig, Laura; Wathieu, LucCase HBS-507017-EMarketingRapid growth is pushing Burt's Bees' natural personal care products into mass distribution channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious, natural, and unique ingredients, and also by promoting earth-friendly production processes, Burt's Bees will impose superior product expectations and win over the mainstream personal care ...Starting at €8.20
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Kent Chemical: Organizing for International Growth , Teaching Note
Bartlett, Christopher A.; Winig, LauraTeaching Note HBS-4410-ETeaching Note for Product #4409Starting at €0.00