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Disney (B): The Third Battle of Bull Run
Wheeler, Michael A.; Levenson, GeorgiaCase HBS-898019-EStrategyThe saga of Disney's efforts to build a theme park in Manassas, Va. in the early 1990s is told. Disney's strategy against the various opponents of the project is presented.Starting at €5.74
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Disney (A): From Disneyland to Disney World, Learning the Art of Land Assembly
Wheeler, Michael A.; Levenson, GeorgiaCase HBS-898018-EStrategyWalt Disney is contemplating sites for a new theme park, building on the success of Disneyland in Anaheim. The focus is on Disney's strategy for land negotiation and acquisition, which is informed by his experience with the Anaheim park.Starting at €8.20
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Disney (C): The Mouse in Times Square
Wheeler, Michael A.; Levenson, Georgia; Dretler, Thomas D.Case HBS-898020-EStrategyDisney's first foray into an urban environment, is the restoration and development of the landmark New Amsterdam Theater in New York's Times Square. Disney must negotiate with the city, state, and various nonprofit organizations focused on the redevelopment of Times Square.Starting at €5.74