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A Couple of Squares: E-Commerce Opportunities for Growth (B)
Dante Pirouz; Raymond Pirouz; Dina Ribbink; Emily Chen-BendleCase IVEY-9B13A005-EEntrepreneurship, MarketingA small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case 9B13A004, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform. The multimedia elements of th...Starting at €5.74
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Restructuring the Local Health System, Financing and Health Care Model: the case of Camaragibe
Levcovitz E.; Machado de Souza H.; Sánchez, J.; Rosenmöller, MagdaCase P-999-EService and Operations ManagementThis case describes the process of applying a new financing system and assistance model in the municipality of Camaragibe in north-east Brazil, in the framework of the restructuring of the Brazilian Basic Health System, demonstrating the advantages and implications of this new local health-care system. It also analyzes the attributes and shortcomings of programs of this type, and, especially, the precautions that must be taken, and their implicat...Starting at €8.20
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American Chemical Corp. (Spanish version)
Fruhan, William E.; Goldsberry, John P.Case HBS-210S22FinanceA large chemical manufacturer divests a plant that is acquired by a small specialty chemicals manufacturer. The acquisition decision is viewed from the vantage point of the small specialty chemicals manufacturer.Starting at €8.20
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Intrapreneurship e Intrapreneurs ya no son una opción para las empresas
Carrera, Alejandro; Arenaza, Nicolás.Technical Note IAE-IAE-N111-05450-SPEn el mundo actual las empresas enfrentan una realidad dinámica con cambios permanentes y de gran magnitud. La necesidad de adaptarse, renovarse y crecer en este contexto de alta volatilidad e incertidumbre, requiere que las mismas pongan en juego todo el talento humano de que disponen. Esto implica dar rienda suelta a la libertad de las personas, para que haciendo uso de su creatividad generen las innovaciones necesarias que le permitan continua...Starting at €8.20
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Dunkin’ Donuts (E): Estrategias de distribución en 1988
Kaufmann, Patrick J.Case HBS-502S38MarketingDunkin' Donuts está explorando diversos métodos de aumento de la distribución. Posibilidades que implican nuevas salidas incluyen contratos área de desarrollo, subfranchising, estrategias de informes regionales, y un aumento en las tiendas propiedad de la compañía. Las posibilidades que se centran en tiendas existentes incluyen las ventas de productos de marca a través de tiendas de conveniencia y por satélite (no productores) puntos de venta. El...Starting at €5.74
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Cosmeticos de Espana, S.A. (E)
Hawkins, David F.Case HBS-111119-EAccounting and ControlSpanish parent company must decide on the Euro/BsF exchange rate to translate its Venezuelan subsidiary's financial statements into Euros.Starting at €5.74
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E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer
Israeli, Ayelet; Lisitsyn, Fedor TedCase HBS-521079-EMarketingThe E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data chStarting at €5.74
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Olivia Baker Got an E-mail
Ruizalba, José Luis; Las Heras, Mireia; Chinchilla, NuriaCase DPO-251-EEntrepreneurship, Leadership and People ManagementOlivia continues with her expansion plans, but she gives little regard to one of the members of her team, George Foster, who helped her at the beginning. Olivia has personalized her business too much, to the extent that she does not delegate and has all of the power, with the consequences this entails. She does not share responsibility with the rest of the team.Starting at €8.20
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Netflix: Online Rental of DVDs - From Clicks to Bricks & Flix
Sachon, MarcCase P-1057-EInformation Technologies, Service and Operations ManagementNetflix offers online rental of movie DVDs. The company was founded in 1998 and within 5 years had acquired more than one million subscribers (making it grow faster than AOL). It presents a new model for value appropriation in the entertainment sector and has strategic implications both for the movie studios as for the largest movie rental chain. Netflix uses the strengths of each of its building blocks: the highly flexible and adaptable nature ...Starting at €8.20
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David E. White: Executive Direct Line
Elizabeth M.A. Grasby; Gregory CritchleyCase IVEY-9B15A017-EMarketingThe owner of a fine-menswear store needs to make some crucial decisions regarding his own new line of made-to-measure clothing. He has to decide how to best market a new line and make decisions regarding the target market, product, placement and promotion.Starting at €8.20