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Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCase IVEY-9B14M027-EStrategyHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Starting at €8.20
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Brazil's Macroeconomic Rollercoaster: From Lula's Boom to Rousseff's Bust
Talamàs Vilardaga, Eduard; Drebes Santos, Henrique; Fraletti, AlexandreCase ECON-429-EEconomicsBrazil-an emerging economy of more than 200 million citizens---experienced an exceptional economic boom under Lula's presidency (2003-10), followed by an equally dramatic economic downfall during the subsequent Rousseff and Temer administrations (2011-18). This case focuses on Brazil's macroeconomic policy during this period.Starting at €8.20
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Unconventional Monetary Policy After the Financial Crisis of 2007/2008
Mueller-Frank, ManuelCase ECON-423-EEconomicsThis case concerns the monetary response from central banks to the financial crisis of 2007-2008. We focus on the case of the U.S. The case discusses the conventional interest rate policy employed, as well as the unconventional policy of quantitative easing. It gives a summary of the objectives behind these measures and the concerns they faced at the time.Starting at €8.20
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Trump, Powell y la cuenta corriente de Estados Unidos
Talamàs Vilardaga, EduardCase ECON-432EconomicsEste caso analiza las principales decisiones de política macroeconómica tomadas durante los primeros años de la Administración Trump.Starting at €8.20
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Política monetaria no convencional posterior a la crisis financiera del 2007-2008
Mueller-Frank, ManuelCase ECON-423EconomicsEste caso aborda la respuesta monetaria de los bancos centrales a la crisis financiera de 2007-2008, centrado en el escenario de Estados Unidos. Se analiza la política convencional de tipos de interés empleada, así como la no convencional de expansión cuantitativa. Se resumen los objetivos de estas medidas y las preocupaciones que suscitaron en aquel momento.Starting at €8.20
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La montaña rusa macroeconómica de Brasil: Del boom de Lula al fiasco de Rousseff
Talamàs Vilardaga, Eduard; Drebes Santos, Henrique; Fraletti, AlexandreCase ECON-429EconomicsBrasil, una economía emergente de más de 200 millones de ciudadanos, experimentó un auge económico excepcional bajo la presidencia de Lula (2003-10), seguido de una caída económica igualmente dramática durante las administraciones posteriores de Rousseff y Temer (2011-18). Este caso se centra en la política macroeconómica de Brasil durante este período.Starting at €8.20
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Trump, Powell, and the US Current Account
Talamàs Vilardaga, EduardCase ECON-432-EEconomicsThis case discusses the main macroeconomic policy decisions taken during the first years of the Trump administration.Starting at €8.20
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E-Cigarettes: Marketing Versus Public Health
Quelch, John A.; Rodriguez, MargaretCase HBS-514059-EMarketingTo maximize their effectiveness, color cases should be printed in color. Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance that teens would easily develop nicotine addictions from smoking the fruit-flavored products. Manufacturers a...Starting at €8.20
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Formación de un Aglomerado ("Cluster"): Electrónica e Informática en Costa Rica
Porter, Michael E.; Ketelhohn, Niels W.Case HBS-705S08StrategyDescribe las acciones de Costa Rica Presidente Figueres y su gabinete en la atracción de un procesador Intel montaje y pruebas de planta a su país. El esfuerzo fue parte de una estrategia de gobierno que buscó desarrollar aún más el grupo de Costa Rica de la electrónica y la informática.Starting at €8.20
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Hurricane Sandy: Supply, Demand and Appropriate Responses to the Gas Shortage
Olsen, Morten; McBride, EmilyCase ECON-420-EEconomicsThe Hurricane Sandy case focuses on understanding how markets work, supply and demand, market equilibrium and the role of prices as a coordination mechanism. To this end, we use the aftermath of the hurricane that hit New York and New Jersey in 2012, and in particular the gas shortages that caused long lines and frayed tempers. Hurricane Sandy interrupted gas supplies, resulting in many stations around the city shutting down when their supply ran...Starting at €8.20