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Novasys Medical
Hamermesh, Richard G.; Barley, LaurenCase HBS-810027-EEntrepreneurshipNovasys has developed a new medical device and procedure for the treatment of female stress urinary incontinence that is cheaper and can be performed in doctors' offices. In spite of FDA approval, the American Medical Association has been unwilling to approve the product for reimbursement. The case deals with the company's struggle to obtain a reimbursement code.Starting at €8.20
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Flying J (B)
Deshpande, Rohit; Barley, LaurenCase HBS-510120-EThis case supplements the "Flying J (A)" case.Starting at €5.74
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People Express Airlines
Eisenmann, Thomas R.; Barley, LaurenCase HBS-812134-EEntrepreneurshipRecounts the history of People Express Airlines, which grew rapidly after its inception in 1980 then failed spectacularly in 1986. Profiles People's aggressive strategy and its distinctive approach to human resource management, which emphasized job rotation and minimal hierarchy.Starting at €8.20
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Code.org
Kim, John Jong-Hyun; Barley, Lauren; Ciechanover, Allison M.Case HBS-317008-EThe case explores Hadi Partovi's mission to provide every K-12 student in the United States the opportunity to learn computer science. Students can assess how Partovi transformed his passion into an organization that reached millions around the globe through the launch of not-for-profit, Code.org, and its well-known awareness building event entitled "The Hour of Code." The case provides students the opportunity to consider the organization's mult...Starting at €8.20
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Flying J (A)
Deshpande, Rohit; Barley, LaurenCase HBS-508074-EMarketingThe largest retailer of diesel fuel in the U.S., Flying J, is rethinking its growth strategy as the economy goes into a recession. Its major customer base, owner-operated truck drivers, are facing increasing costs of doing business. Yet Flying J is considering whether to increase its price of diesel fuel.Starting at €8.20
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Apple Inc. and the iPhone 4 Antenna Issue
Brochet, Francois; Palepu, Krishna G.; Barley, LaurenCase HBS-113088-EAccounting and ControlStarting at €8.20
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Fred Khosravi and AccessClosure (C)
Hamermesh, Richard G.; Barley, LaurenCase HBS-814074-EEntrepreneurshipOn September 11, 2013, the three-judge panel of the U.S. Court of Appeals for the Federal Circuit denied St. Jude's request to rehear an appeal on the "double patenting" ruling for the '439 patent. Further, it removed the injunction threat that was hanging over the company. The future looked bright for AccessClosure as 2013 drew to a close. The company expected 2014 revenues of more than $100 million with a gross margin of greater than 70%. It wa...Starting at €5.74
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Fred Khosravi and AccessClosure (B)
Hamermesh, Richard G.; Barley, LaurenCase HBS-814038-EEntrepreneurshipIt was January 2013, and Fred Khosravi, chairman of the board of AccessClosure Inc., wondered what the new year had in store for him and AccessClosure, the company he founded in late 2002. Khosravi was cautiously optimistic-the Mountain View, California-based medical device company had been cash flow positive for seven consecutive quarters with annual revenues over $70 million. Since 2007, it had shipped well over 1.5 million of its vascular clos...Starting at €5.74
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AMD: A Customer-Centric Approach to Innovation
Ofek, Elie; Barley, LaurenCase HBS-507037-EStrategyAMD's launch of the Opteron microprocessor in 2003 has allowed the company to make inroads into the lucrative server segment. A long-time follower to Intel, AMD management felt it was in a position to lead the microprocessor industry in new directions. However, in 2006 it was not clear whether Opteron's success in the server segment would translate into success in other microprocessor segments, notably corporate desktop and laptop, and whether th...Starting at €8.20
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Google Glass
Eisenmann, Thomas R.; Barley, Lauren; Kind, LizCase HBS-814102-EEntrepreneurshipIn early 2014, business development executives at Google were formulating a distribution strategy for Glass, a wearable computer that projected information on a display viewable with an upward glance. Options, which were not mutually exclusive, included 1) continuing to sell Glass directly through online channels; 2) creating an open platform to allow any eyewear manufacturer to create frames compatible with Glass; and 3) negotiating a partnershi...Starting at €8.20