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Case

Flying J (A)

By Deshpande, Rohit / Barley, Lauren

Marketing

The largest retailer of diesel fuel in the U.S., Flying J, is rethinking its growth strategy as the economy goes into a recession. Its major customer base, owner-operated truck drivers, are facing increasing costs of doing business. Yet Flying J is considering whether to increase its price of diesel fuel.

Collection: HBSP (USA)

Ref: HBS-508074-E

Format: PDF

Number of pages: 25

Publication Date: Apr 25, 2008

Language: English

Review date: Mar 5, 2014

Description

Year: 2008

Geographic Setting: United States

Industry Setting: Accommodation & food services; Electric power generation

Flying J (A)

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Flying J (A)

Description

Flying J (A)

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