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E. T. Phone Home, Inc: Pronosticando la Demanda de un Negocio
Cady, John F.; Cespedes, Frank V.Case HBS-514S11MarketingDescribe un procedimiento para la demanda del mercado de predicción para una tecnología emergente - radio celular. El estudiante debe evaluar críticamente el modelo de demanda y las estimaciones del mercado, y modificarlos según sea apropiado con el fin de desarrollar un plan de marketing y el presupuesto.Starting at €8.20
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Augmedix
Cespedes, Frank V.; Rachlin, Alexandra N.Case HBS-817048-EEntrepreneurshipIn April 2015, Ian Shakil and Pelu Tran, co-founders of Augmedix, are discussing how to grow their emerging health care startup. The company's sole product, also called Augmedix, streams video of doctor-patient interactions to remote medical scribes, thus freeing doctors from the burden of having to manually input information into an electronic medical record (EMR) and giving them additional time to focus on patients. Shakil and Tran had grown th...Starting at €8.20
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InsideSales.com (B)
Cespedes, Frank V.Case HBS-817042-EEntrepreneurshipSupplement to case 817018.Starting at €5.74
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Augmedix, Teaching Note
Cespedes, Frank V.Teaching Note HBS-818117-EEntrepreneurshipTeaching note for case 817048.Starting at €0.00
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Clef Company: Turnover
Cespedes, Frank V.Case HBS-814100-EMarketingThe Clef case focuses on the issue of turnover in a firm's sales force. Students must analyze the factors contributing to turnover as well as the role of the field sales force in Clef's profitable business strategy. Among other things, the Clef case illustrates that managing field marketing requirements entails managing individual people but also a certain aggregate call capacity and a set of sales tasks determined by business strategy. In turn, ...Starting at €8.20
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Pricing PatientPing
Cespedes, Frank V.; Kelley, Julia; Migdal, AmramCase HBS-818017-EIn 2017, Jay Desai, the CEO of Boston-based health care technology company PatientPing, had to consider a number of interrelated pricing challenges. Founded in late 2013, PatientPing sold a software platform that allowed health care providers to receive real-time notifications ("Pings") when one of their patients was admitted to or discharged from a health care facility. Pings allowed providers to coordinate with one another to reduce costs and e...Starting at €8.20
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DoubleDutch
Cespedes, Frank V.; Preble, MatthewCase HBS-815044-EEntrepreneurshipLawrence Coburn and Pankaj Prasad, co-founders of the event solution startup DoubleDutch, have to make a significant decision about their young company's sales function. DoubleDutch's key product was a mobile application (app) and event management platform that customers could use to better engage and connect with their event participants (e.g. attendees at a conference, employees at a quarterly sales meeting), and also to obtain detailed informa...Starting at €8.20
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Cilkray Graphics, Teaching Note
Cespedes, Frank V.; Zalosh, AlisaTeaching Note HBS-916513-EMarketingTeaching note for case 916512.Starting at €0.00
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FormPrint Ortho500, Teaching Note
Cespedes, Frank V.; Zalosh, AlisaTeaching Note HBS-915536-ETeaching note for case 915535.Starting at €0.00
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Meridian Systems, Teaching Note
Cespedes, Frank V.; Roberts, Michael J.Teaching Note HBS-918534-EEntrepreneurshipTeaching note for case 918533.Starting at €0.00