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Wikimedia Foundation in 2018
Siegel, Robert; Seibert, PeterCase SGSB-E652-EEntrepreneurshipThis case examines a series of challenges facing the Wikimedia Foundation as it sets its strategic course for the next decade. Topics include mission alignment, non-profit revenue models, technology evolution, regulation and the freedom of knowledge, and building and managing web ecosystems.Starting at €8.20
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Glassdoor: The Fundraising Journey (A)
Siegel, Robert; Orleans, AmadeusCase SGSB-E673A-EEntrepreneurshipFrom his time as a young engineer at Microsoft in 1993, to the challenge of building Glassdoor from the ground up until it reached a valuation of over $1 billion, in 2018, Robert Hohman had come a long way. Now, from his spacious office with a picturesque view of Richardson Bay in Mill Valley, California, Hohman confronted one of the most important decisions of his life. Glassdoor, the company he cofounded in 2007 with Rich Barton and Tim Besse,...Starting at €8.20
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WeWork in 2021: The Next Chapter
Siegel, Robert; Strabo, JackCase SGSB-SM350-EStrategyThis case details the journey of Sandeep Mathrani as he took over as CEO of WeWork, a flexible space provider, in the aftermath of the company’s attempted IPO. To execute his turnaround plan, Mathrani must navigate a global pandemic, execute layoffs, rebuild the company’s reputation, renegotiate contracts with landlords, and rebuild trust with members and employees. Further, Mathrani must consider how to navigate a post-pandemic world as the le...Starting at €8.20
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Glassdoor: The Fundraising Journey (B)
Siegel, Robert; Orleans, AmadeusCase SGSB-E673B-EEntrepreneurshipFrom his time as a young engineer at Microsoft in 1993, to the challenge of building Glassdoor from the ground up until it reached a valuation of over $1 billion, in 2018, Robert Hohman had come a long way. Now, from his spacious office with a picturesque view of Richardson Bay in Mill Valley, California, Hohman confronted one of the most important decisions of his life. Glassdoor, the company he cofounded in 2007 with Rich Barton and Tim Besse,...Starting at €5.74
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CrowdStrike: On a Mission to Protect
Siegel, Robert; Montgomery, LucyCase SGSB-SM353-EStrategyGeorge Kurtz founded CrowdStrike in 2011 to bring next-generation cybersecurity products to the marketplace. CrowdStrike used artificial intelligence to train its detection agent on evolving threats. This approach was revolutionary in an industry that had previously been fighting against previously detected and catalogued threats. CrowdStrike grew quickly, with impressive financial metrics. The company went public in 2019, and continued to evolv...Starting at €8.20
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SurveyMonkey in 2018: Under New Management
Siegel, Robert; Orleans, AmadeusCase SGSB-E654-EEntrepreneurshipThe unexpected passing of Dave Goldberg in May 2015 triggered the most difficult period in the history of SurveyMonkey, a global online survey software company headquartered in the San Francisco Bay Area. In a state of emotional shock, the team was forced to find answers to complex strategic questions, navigate a convoluted process of CEO succession and, ultimately, reinvent the company. Over three years later, the company was starting a new ch...Starting at €8.20
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Mach49 and 2401: Building the Unicorn Within
Siegel, Robert; Montgomery, LucyCase SGSB-E817-EEntrepreneurshipMonifa Porter was in the process of building a product that could work her and her team out of a job. As head of 2401, a subdivision of the corporate innovation and growth company Mach49, Porter was building a technology product that would assist corporations as they designed, built, and scaled new ventures within their existing organization. In late 2022, Porter’s team released a minimum viable product of 2401, and was now in the process of des...Starting at €8.20
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ServiceNow: Workflow Platform Driving Rapid Organic Growth
Siegel, Robert; Goldberg, Amir; Mirabile, DominicCase SGSB-E771-EEntrepreneurshipThis case follows the organic growth story of ServiceNow, a workflow platform serving enterprise customers. ServiceNow found product-market fit in streamlining workflows for IT service management. It later evolved its product, engineering, and go-to-market organizations to expand first into adjacencies within IT and then into additional domains such as HR, customer service, and others. The case charts ServiceNow’s path of organic growth towar...Starting at €8.20
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Teaching Note: TTTech in 2017: When Market and Technology Trends Align with Company Capabilities
Siegel, Robert; Kissick, RyanTeaching Note SGSB-E635TN-EEntrepreneurshipStarting at €0.00
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Cash vs. Accruals: The Case of Revenue Recognition at Cantaloupe Systems
Beyer, Anne; Siegel, RobertCase SGSB-E756-EEntrepreneurshipCantaloupe Systems expected to celebrate its first quarterly profit, and the company’s proprietary machine-to-machine communication technology was a hit with owners of vending machines—and investors. Cantaloupe’s systems provided real-time sales data, allowing vending machine operators to efficiently pre-pack the exact items needed for each machine before leaving the warehouse that day. But Cantaloupe’s auditors threw the company a curve ball dur...Starting at €8.20