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Merck: La administración de Vioxx (E)
Simons, Robert L.; Rosenberg, Kathryn; Kindred, NatalieCase HBS-111S06Knowledge and CommunicationStarting at €5.74
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AEEC: Building Ecosystem Partnerships for Digital Transformation
Applegate, Lynda M.; Short, James E.Case HBS-324027-EKnowledge and CommunicationStarting at €8.20
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Phil Knight, presidente ejecutivo de Nike (1983)
Walton, Richard E.Case HBS-309S26Knowledge and CommunicationUna versión editada abreviada de Phil Knight: CEO de Nike con partes de Nike (E) integrados en ella.Starting at €8.20
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Holden Forests & Gardens: Leading in Turbulent Times
Applegate, Lynda M.; Panda, AnkitaCase HBS-821051-EKnowledge and CommunicationStarting at €8.20
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Mercedes-Benz (Spanish Version)
Rosenzweig, Philip M.Case HBS-302S23Knowledge and CommunicationDespués de muchos años como un fabricante de automóviles de lujo alemán, Mercedes-Benz anunció dos importantes cambios de estrategia en 1992, hacia una línea completa de productos para el automóvil y hacia un conjunto diverso a nivel mundial de los planes y actividades. Como parte de este cambio, Mercedes prevista la construcción de una planta importante en Alabama para la fabricación de vehículos deportivos utilitarios.Starting at €8.20
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Albert "Jack" Stanley in Nigeria (A)
Goldberg, Lena G.; Carr, Chad M.Case HBS-312034-EKnowledge and CommunicationThe international joint venture that successfully bid for $6 billion in contracts to build LNG trains on Nigeria's Bonny Island became entangled in a widening bribery and corruption probe triggered by an unrelated accusation against an employee of one ofStarting at €8.20
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A Day in the Life of Alex Sander: Driving in the Fast Lane at Landon Care Products
Collins, Elizabeth; Greiner, Larry E.Case HBS-2177-EKnowledge and CommunicationTeach this case online with new suggestions added to the Teaching Note. When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Alex Sander is a new product manager whosStarting at €8.20
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Xerox: Outsourcing de recursos de tecnología de información global
Applegate, Lynda M.; Davis, KevinCase HBS-111S25Knowledge and CommunicationCon el fin de aumentar los ingresos, el desarrollo de nuevas tecnologías, y gestionar tecnología de la información de manera más eficiente, Xerox decidió firmar a 10 años, $ 3.2 billón contrato con Electronic Data Systems (EDS). Este caso describe los acontecimientos que precedieron a la decisión de Xerox para externalizar la tecnología de la información.Starting at €8.20
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Aetna and the Transformation of Health Care
Henderson, Rebecca M.; Eisenstat, Russell A.; Preble, MatthewCase HBS-318048-EKnowledge and CommunicationMark Bertolini, chairman and CEO of the health insurer Aetna, faces a number of questions as he seeks to transform Aetna from a classic insurance company, into a business that will engage much more deeply with its members around their personal health goalStarting at €8.20