This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Art Feeds: Scaling a Non-profit Organization
Colleen Sharen; Tess WiddifieldCase IVEY-9B14M159-EEntrepreneurship, StrategyIn early June 2013, the executive director of Art Feeds, which provided therapeutic art and creative education to school children to help them achieve mental and emotional well-being, needed to make a recommendation to her board about whether to expand the current operations in Joplin, Missouri, to Moore, Oklahoma, after a devastating tornado in Moore. She needed to determine whether the organization had the resources required to expand successfu...Starting at €8.20
-
Creative Capital: Sustaining the Arts
Hardymon, G. Felda; Leamon, AnnCase HBS-810098-EEntrepreneurshipCreative Capital provides grants to individual artists using a venture capital model-the money comes with guidance and governance. Artists receive money as milestones are reached and also receive guidance on managing their lives and business to increase their sustainability. But as Ruby Lerner, CEO of Creative Capital, looks to the organization's next decade, how can she ensure the sustainability of this high-touch, uniquely individual model?Starting at €8.20
-
Flashion: Art vs. Science in Fashion Retailing
Ferreira, Kris; Lakhani, Karim R.Case HBS-617059-EService and Operations ManagementKate Wilson, retail analytics manager at Flashion-a fashion flash-sale site-is tasked with developing analytics to optimize pricing for first-exposure products on the site. Many in the industry have relied on years of experience and intuition to determine pricing, can Wilson provide new insights?Starting at €8.20
-
El marketing puede cambiar el mundo
Quelch, John A.; Jocz, Katherine E.Article ART-1540MarketingLa erosión de la confianza en la política responde en parte a algunas prácticas perniciosas de las que se suele culpar al marketing. Los autores explican los principios que sustentan el buen marketing e invitan a los directivos a hacerlos suyos para beneficiar a consumidores e instituciones sociales. Aplicándolos, pueden contribuir enormemente a restaurar el significado original del concepto de ciudadanía e impulsar, de paso, la democracia.Starting at €8.20
-
E-Cigarettes: Marketing Versus Public Health
Quelch, John A.; Rodriguez, MargaretCase HBS-514059-EMarketingTo maximize their effectiveness, color cases should be printed in color. Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance that teens would easily develop nicotine addictions from smoking the fruit-flavored products. Manufacturers a...Starting at €8.20
-
Edwin Land: The Art and Science of Innovation
Nicholas, Tom; Stanton, Christopher; Preble, MatthewCase HBS-817107-EStrategyThroughout the second half of the 20th century, Polaroid first invented-and then continuously reinvented-the field of instant photography. Under the leadership of its mercurial founder Edwin Land, the company regularly released new instant cameras and films, often without any market research. Land created a culture of innovation and exploration within Polaroid that became conducive to the development of new customer value propositions. However, t...Starting at €8.20
-
Henry J. Kaiser and the Art of the Possible
Mayo, Anthony J.; Benson, Mark; Chen, DavidCase HBS-408072-EEntrepreneurshipFrom his humble beginnings as a local salesman in New York, Henry J. Kaiser rose to become one of the leading industrialists of 20th century America. Though he had no technical engineering training, Kaiser mastered the management and execution of plans for several large scale projects that contributed to the growth and improvement of contemporary America, including the Hoover Dam, one of the wonders of the modern world. During World War II, when ...Starting at €8.20
-
Henry J. Kaiser and the Art of the Possible, Teaching Note
Mayo, Anthony J.Teaching Note HBS-409130-ELeadership and People ManagementTeaching Note for [408072].Starting at €0.00
-
Robert E. Rubin (A)
Kaplan, Robert Steven; Nohria, Nitin; Davison, NicoleCase HBS-407064-ELeadership and People ManagementBob Rubin was a businessman given the task of setting up and running the National Economic Council for the Clinton Administration. Unfamiliar with management in a political climate, Rubin worked hard to design, staff, and position the Council to make better economic and policy decisions. Traces the career of Robert E. Rubin from his practice in law to his work at Goldman Sachs and studies how his work experiences prepared him to establish the Nat...Starting at €8.20
-
Disney (A): From Disneyland to Disney World, Learning the Art of Land Assembly
Wheeler, Michael A.; Levenson, GeorgiaCase HBS-898018-EStrategyWalt Disney is contemplating sites for a new theme park, building on the success of Disneyland in Anaheim. The focus is on Disney's strategy for land negotiation and acquisition, which is informed by his experience with the Anaheim park.Starting at €8.20