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Kovi: Changing Brazil's Mobility Landscape
Applegate, Lynda M.; Norris, Michael; Lefort, AlexisCase HBS-823028-EEntrepreneurshipKovi, a car rental startup located in Sao Paulo, Brazil, provides affordable access to rental cars for rideshare drivers. The case examines the origins of the company, provides background on the auto and rideshare industries in Brazil, and follows the CEO, Adhemar Milani Neto, as he evaluates options for growing the company.Starting at €8.20