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Surgikos, S.A. de C.V. (A)
Llano Irusta, Miguel AngelCase IPADE-P-529A-E-EService and Operations ManagementEl caso trata de una empresa de Johnson & Johnson dedicada a la fabricación de sábanas y batas quirúrgicas desechables, y otros productos para quirófano. Esta empresa opera bajo el esquema maquiladoraStarting at €8.20
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APEAM: Contributing to the value of Mexico's avocado exports
Villafuerte Martin, AntonioCase IIST-MI-148-E-EMarketingAPEAM is the association of producers and packers of the Mexican state of Michoacan, the leading producer of this crop in the world. After many years unable to export to the United States for phytosanitary reasons, the association obtained authorization in 1996 to continue introducing this product to the American market. In 2016, APEAM was the U.S. main supplier of avocado. However, new challenges lay ahead, such as the claims of Cofece, an anti-...Starting at €8.20
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José
Armenta Pico, Alejandro; Ribera AlbertoCase IPADE-CIFE 17 eC 03/E-EBusiness Ethics and Corporate Social ResponsibilityThese three cases gather interviews made to three Carlos' collaborators and show the respect and admiration they have for him. At the same time, they give clues to glimpse the inner battles that Carlos faces in his work as a manager.Starting at €8.20
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Gentera: Beyond Microcredit
Lal, Rajiv; Mazzanti, LisaCase HBS-515017-EMarketingGentera, whose largest subsidiary is Compartamos Banco, has been a fantastically successful endeavor since it started in the 1990s. But in 2014, Gentera faces challenges in expanding beyond group-lending and micro-credit into microfinance and beyond in order to fulfill its mission of financial inclusion.Starting at €8.20
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Collective Academy
Ghosh, Shikhar; Payton, ChristopherCase HBS-817026-EEntrepreneurshipStarting at €8.20
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Renegotiating NAFTA, Teaching Note
Alfaro, Laura; Jeong, SarahTeaching Note HBS-319096-EEconomicsTeaching note for case 318143.Starting at €0.00
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Tequila Patr n
Deshpande, Rohit; Castellanos Rodriguez, Carlos; Cacho-Elizondo, Silvia; Rullan, Samantha; Miguel, FernandaCase HBS-517108-EMarketingTequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?Starting at €8.20
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Vestige Capital
Kelly, P, B; Wismer, LCase SGSB-E450-EEntrepreneurshipThe Vestige Capital case follows a search fund team comprised of two 2009 Stanford GSB alumni as they decide to raise a search fund in Mexico, procure search capital from U.S. and Mexican investors, and source deals over the ensuing two years. The case chronicles the difficulties the team faced during their search, including the departure of one partner from the firm and several near misses with acquisition. At the end of the case, the reader ...Starting at €8.20
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CEMEX's Foundations for Sustainability
Kanter, Rosabeth Moss; Yatsko, Pamela; Raffaelli, Ryan L.Case HBS-308024-EStarting at €8.20