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Transformation at Telefónica: People as Drivers of Change
Quinn, Bernardo; Stein, GuidoCase DPO-732-EInformation Technologies, Leadership and People Management, StrategyAfter the meeting, as the newly appointed global director of Human Resources, Bernardo Quinn, walked back to his office in the West 2 Building of the Telefónica District in Madrid, he thought about what role Human Resources should play in the changes that were coming. He thought that the effort it would take to mobilize a company the size of Telefónica would be enormous. They would have to take a close look at the planned talent agenda and the co...Starting at €8.20
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Innovating through the participation of Civil Society Organizations (CSOs): the Aids/HIV Program
Garrison J.; Abreu, A.; Sánchez, J.; Rosenmöller, MagdaCase P-1000-EService and Operations ManagementThis case analyzes the problems encountered in the development and implementation of the national program to fight AIDS (Acquired Immune Deficiency Syndrome) and STDs (Sexually Transmitted Diseases) in Brazil, with high levels NGO involvement in activities of prevention and treatment support, thanks to their great effectiveness and capacity to reach high-risk groups. It describes the process of rapid growth and development of AIDS-related NGOs, w...Starting at €8.20
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Martins S/A
Brandao, G.; Baucells Alibés, ManelCase AD-285-EDecision Analysis, EconomicsThe case sets the problem of reducing distribution costs. Different locations have to be served, but the revenues accrued in each location vary, as well as the distances and the transportation costs.Starting at €8.20
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Restructuring the Local Health System, Financing and Health Care Model: the case of Camaragibe
Levcovitz E.; Machado de Souza H.; Sánchez, J.; Rosenmöller, MagdaCase P-999-EService and Operations ManagementThis case describes the process of applying a new financing system and assistance model in the municipality of Camaragibe in north-east Brazil, in the framework of the restructuring of the Brazilian Basic Health System, demonstrating the advantages and implications of this new local health-care system. It also analyzes the attributes and shortcomings of programs of this type, and, especially, the precautions that must be taken, and their implicat...Starting at €8.20
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Amanco Brasil (A): Branding Strategy
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCase M-1282-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, with worldwide net sales of US$ 688 million. The company had been in Brazil for 10 years but was losing money. CEO Roberto Salas and Marketing Director Marise Barroso were preparing a proposal for the Brazilian operations at the request of Grupo Nueva, the Swiss holding company that owned Amanco. One of the key decisions to b...Starting at €8.20
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Magazine Luiza: Expanding Horizons: The role of ecommerce in the post-IPO growth strategy
Rocha e Oliveira, Paulo; Bullara, Cesar; Sauerbronn Jacinto, RodrigoCase M-1275-ELeadership and People Management, Marketing, Service and Operations ManagementIn May 2011, Brazilian retailer Magazine Luiza successfully raised R$926 million (¿400 million) from its initial public offering (IPO) on the São Paulo stock exchange. The firm was immediately confronted with the challenge of accelerating growth beyond its already remarkable growth rate. The case is centered on the role e-commerce should play in the company's future. On the one hand, the market potential seems to be very interesting and the compa...Starting at €8.20
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Florián Coute: An EMBA at an Impasse (C)
Stein, GuidoCase DPO-302-ELeadership and People ManagementIt had been a year since Florian's last conversation with Rafael. At the time, he was considering whether to change companies or stay at IB, finally choosing to stay. Florian recalled... "In July I moved to the External Services Division, which deals with the parking lot, car rental, WiFi, telephony and advertising lines of business. I was given the responsibility of designing the strategic plan for car rentals without a driver. My adaptation to...Starting at €5.74
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Novocabos: Management of Working Capital
Carelli, Jose Paulo; Martínez Abascal, EduardoCase F-942-EFinanceNovocabos is the Brazilian subsidiary of a multinational in the automotive components sector, an extremely competitive sector. During the economic boom years (2006-2013) sales grew to 100 million Brazilian reais (R$). Novocabos made heavy CAPEX investments and also repurchased part of the shares from the former owner. In 2014-2016 the economic crisis hit the sector hard and led Novocabos into financial problems, which need a solution. This case i...Starting at €8.20
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Novocabos: Management of Working Capital (Portuguese Version, Portugal)
Carelli, Jose Paulo; Martínez Abascal, EduardoCase F-942-PPFinanceNovocabos is the Brazilian subsidiary of a multinational in the automotive components sector, an extremely competitive sector. During the economic boom years (2006-2013) sales grew to 100 million Brazilian reais (R$). Novocabos made heavy CAPEX investments and also repurchased part of the shares from the former owner. In 2014-2016 the economic crisis hit the sector hard and led Novocabos into financial problems, which need a solution. This case i...Starting at €8.20
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Novocabos: Management of Working Capital (Portuguese Version, Brazil)
Carelli, Jose Paulo; Martínez Abascal, EduardoCase F-942-PBFinanceNovocabos is the Brazilian subsidiary of a multinational in the automotive components sector, an extremely competitive sector. During the economic boom years (2006-2013) sales grew to 100 million Brazilian reais (R$). Novocabos made heavy CAPEX investments and also repurchased part of the shares from the former owner. In 2014-2016 the economic crisis hit the sector hard and led Novocabos into financial problems, which need a solution. This case i...Starting at €8.20