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Sky Airline: Business Model Transformation and Future Challenges
Tarzijan, Jorge; Koliatic, Matko; Ricart, Joan EnricCase SM-1682-EDecision Analysis, Innovation and Change, Leadership and People Management, Service and Operations Management, StrategySky Airline (Sky or the Company) had a traditional Full Service Carrier (FSC) business model (BM), under which the Company was struggling financially, mainly because it was competing with a more efficient airline: LATAM, the leader in the aviation industry in South America. To differentiate from competition and take advantage of value migration in the industry, Sky transformed its FSC model into a low cost carrier model (LCC). The transformation ...Starting at €8.20
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Carbon Zen: Crossroads for a tech start-up (A)
Pacheco, Desiree; Neckebrouck, Jeroen; Isaac Sastre BoquetCase E-245-EEntrepreneurshipLara Román, founder and CEO of Carbon Zen (COz), was visiting her parents in San José de Maipo, in central Chile. She had meant to do so since they recently retired there, and she hoped that a weekend hiking through the natural beauty of the Maipo canyon would help her settle back from Santiago's hustle and bustle, and focus on the many key decisions that laid ahead for the startup she had co-founded. In the past few years, Chile was becoming a h...Starting at €8.20
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Carbon Zen: Crossroads for a tech start-up (B)
Pacheco, Desiree; Neckebrouck, Jeroen; Eduard Prujà; Isaac Sastre BoquetCase E-246-EEntrepreneurshipIt was March 2023, and Carbon Zen (COz), the startup Lara Román co-founded a year ago, was entering a new stage of growth. The pilot of their AI product at the car manufacturing plant was giving encouraging first results, and they were receiving inquiries from other potential industrial customers. On top of that, they had just closed their first round of financing of $1 million with Cima Capital, and the new Board was already in place. One of the...Starting at €5.74
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Innovating in the Pharmaceutical Supply System: the Chilean experience
Cohen, Jacob; Rosenhouse S.; Sánchez, J.; Rosenmöller, MagdaCase P-1001-EService and Operations ManagementThis case describes the transformation undergone by the medical and pharmaceutical supply system in Chile in the early 1990s, as a result of the changing role of the National Heath Service's supply organization (CENABAST), managed by the Ministry of Health, which found itself forced to evolve from operational management (product purchasing, storage and distribution) to a role as a transaction facilitator/guarantor, due to its poor performance (bo...Starting at €8.20