This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Marten Arts Gallery
Elizabeth M.A. Grasby; Andrew HinesCase IVEY-9B10B005-EAccounting and ControlRecent changes to the fine art industry and the economy had impaired Marten Arts Gallery's financial performance. The owner of Marten Arts Gallery was concerned that there was no longer a future for him in the fine art industry. Although the business had regained profitability in the first half of 2009, the owner decided it was time to look at all options, ranging from adding a second store to selling the business.Starting at €8.20
-
El difícil arte de regular el uso de las redes
Káganer, Evgeny; Vaast, EmmanuelleArticle ART-1967Information Technologies, MarketingLas organizaciones suelen regular el uso de los medios sociales por parte de sus empleados mediante políticas formales. Este artículo se basa en un estudio que analiza las de 40 organizaciones de distintos sectores y países en relación a una amplia variedad de herramientas y usos de los medios sociales. Los autores identifican 18 temas recurrentes, que pueden clasificarse en tres categorías: los que abordan la reducción de riesgos, los que establ...Starting at €8.20
-
Finding Service Gaps in the Age of e-Commerce
Parasuraman, A.Article ART-2384-EInformation Technologies, Service and Operations ManagementThirty years after developing the well-known SERVQUAL scale, the author revisits the original framework in light of the growing role of technology in service delivery. As more and more people turn to the Internet to purchase goods and services, he and his colleagues have recognized the need to adapt the SERVQUAL framework to the realities of the online experience; specifically, to measure the extent to which a website facilitates efficient and ef...Starting at €8.20
-
The Toliza Museum of Art
Bilmes, LindaCase HBS-KS1124-EAccounting and ControlJuan Antonio Jimenez is the new Executive Director of the Toliza Museum of Art located in Spain. Jimenez is concerned that the museum lost money in 2008 and wants to understand what the financial results for the current year (2009) are likely to be. The museum has an extensive collection of contemporary and classical art which are shown as Regular Exhibits. The museum also hosts travelling Special Exhibits made up of items loaned by other galleri...Starting at €8.20
-
Arts and Communications Counselors Inc.
Elizabeth M.A. Grasby; Jessica JohnCase IVEY-9B10N005-EAccounting and Control, FinanceThe president of a small Toronto, Ontario consulting firm specializing in sponsorship and experimental marketing looks at adding a public relations division to the firm. Students are required to analyze the external environment, identify corporate strengths and weaknesses, identify qualitative pros and cons, prepare projected statements, look at the timeliness of the option, and evaluate the business plan before arriving at a final decision.Starting at €8.20
-
E-Mail: Not Dead, Evolving
Gill, BarryArticle HBS-F1306Z-EInformation TechnologiesE-mail management company Mimecast shares the results of a 2012 survey of 2,600 workers in the U.S., UK, and South Africa who use e-mail every day. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its effectiveness.Starting at €8.20
-
The Toliza Museum of Art, Teaching Note
Bilmes, LindaTeaching Note HBS-KS1125-EAccounting and ControlTeaching note for KS1124.Starting at €0.00
-
BYD: The Art of Precise Profit Management
Yuan Ding; Hua Zhang; Chun (Jane) XieCase IVEY-9B16B022-EAccounting and Control, StrategyBYD Company Limited (BYD) manufactured rechargeable batteries, mobile phone components, and automobiles. In 2008, the company caught the attention of Warren Buffet’s investment group, and their investment in BYD caused BYD’s share price to increase 917.86 per cent over just a year, setting Chinese investors’ expectations high for BYD’s release of A-shares, planned for June 2011. BYD’s 2010 annual report showed that the company’s performance had a...Starting at €8.20
-
The Entrepreneur's Dilemma: Alibaba, Tencent and Amazon as e-Commerce Platforms
Ning Su; Yulin Fang; Haibin Yang; Yukun Yang; Xin QiuCase IVEY-9B15E015-EEntrepreneurship, Information Technologies, StrategyA nascent women’s apparel online store on Tmall, China's largest business-to-consumer retail platform operated by Alibaba Group, was just beginning to establish itself on the online market utilizing the tools and services provided by Tmall to develop and operate its business. Within four months after the business was launched, Tmall unexpectedly released a new policy which significantly increased the annual service fee and cash deposit for indivi...Starting at €8.20
-
The E-Line Cityboard
Soler, Edi; Peñalva, FernandoCase C-784-EAccounting and Control, EntrepreneurshipSix months after incorporating the company, the two founders of the firm E-Line Cityboard Supply Ltd. (ELC) were preparing the first Board of Directors meeting. ELC was a London-based distributor and online retailer of the E-Line Cityboard, a portable and rechargeable battery-powered self-balancing wheeled board, commonly referred to in the market as a "hoverboard." Increased competition and legislation prohibiting the use of hoverboards in publi...Starting at €8.20