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DJ World Conference
de Santiago, RafaelCase AD-368-EDecision Analysis, Information Technologies, Service and Operations ManagementTokyo Music School (TOMS) has prepared some of the best disc jockeys (DJs) in the world for almost two decades. At the beginning of 2019, the school decided to organize an event that would bring together recent alumni with a selection of world-renowned DJs. The long-term vision was to make this event grow into a global DJ convention. A number of world-famous DJs had been invited to discuss and share their personal experiences regarding what it ta...Starting at €8.20
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TTK Prestige: Economic Value Added Analysis
Varun Dawar; Rakesh Arrawatia; Arit ChaudhuryCase IVEY-9B16N062-EFinance, StrategyIn 2014, an analyst with a leading investment company wanted to evaluate the financial performance of a kitchen appliances company, TTK Prestige Ltd., headquartered in Bangalore, India. To accomplish this task, the analyst decided to use the economic value added (EVA)-based performance measure, which accorded importance to value creation by management for its shareholders. Recently, there had been a shift away from traditional approaches of measu...Starting at €8.20
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Adding Value Through Offshoring
Ricart Costa, Joan Enric; Agnese, PabloArticle ART-2013-EStrategyFor decades, offshoring involved little more than moving call centers to countries with lower labor costs. But things have changed. Today's new generation of offshoring increasingly features value-added services, such as highly complex software projects or specific R&D functions. These changes are forcing companies to rethink their internationalization strategies in order to incorporate more of these kinds of value-added offshoring processes. In ...Starting at €8.20
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ROQ.AD and the Ad-Tech Industry
Christopher Williams; Umair ShafiqueCase IVEY-9B16M069-EEntrepreneurship, StrategyBy August 2015, Berlin-based advertising technology venture Roq.ad had grown from a chance encounter between its two co-founders to become a revenue generating operation with 18 full-time employees in Germany and Poland -- in just 10 months. Their goal was to develop new cross-device, user-recognition technology that would enable advertisers to accurately target consumers across a range of devices such as personal computers and peripheral devices...Starting at €8.20
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Ad Classification at Right Media
Edelman, BenjaminCase HBS-909032-EService and Operations ManagementRight Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse requirements, and the dynamics of policy enforcement when market participants are competing intensely.Starting at €8.20
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Ad Classification at Right Media, Slide Supplement (Widescreen)
Edelman, BenjaminCase HBS-914054-EService and Operations ManagementRight Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse requirements, and the dynamics of policy enforcement when market participants are competing intensely.Starting at €8.20
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Smaart Home Furniture: Adding Value by Adding Services
Vidya Suresh; M SelvalakshmiCase IVEY-9B19M090-EEntrepreneurship, StrategyIn 2016, the founder and managing director of Smaart Home Furniture, a furniture manufacturer in southern India, faced a dilemma. Although the business remained profitable, it was facing stiff competition from local players, branded and non-branded playerStarting at €8.20
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Ad Classification at Right Media, Slide Supplement (Standard)
Edelman, BenjaminCase HBS-911038-EService and Operations ManagementRight Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse requirements, and the dynamics of policy enforcement when market participants are competing intensely.Starting at €8.20
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Smaart Home Furniture Adding Value by Adding Services - Teaching Note
Vidya Suresh; M SelvalakshmiTeaching Note IVEY-8B19M090-EStrategyTeaching note for product 9B19M090.Starting at €0.00
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The Value of a Satisfied Customer
Ribera, Jaume; Rosenmöller, MagdaTechnical Note PN-368-EService and Operations ManagementKnowing the value of a customer is an important element in managing the service quality of an organization. By value of a customer we understand the net present value of the cash flows generated by this customer. Our experience shows that in those organizations where this value is known the personnel is more sensitive to losing customers and that these organizations launch many more initiatives to retain them, thus increasing the profitability of...Starting at €8.20