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Topgolf: Building a Global Sports Entertainment Community
Foster, George; van der Wal, CorCase SGSB-SPM57-EStrategyTopgolf started with the simple concept that it was time to rethink the “joyless mud fields” of golf—and apply microchip technology to create new frontiers in the game. Topgolf Watford, the company’s first facility, opened in 2000 northwest of central London. Topgolf differentiated itself from traditional driving ranges by offering covered bays, multiple screens, patios and cafés—in addition to new golf accuracy challenges based on scoring tied...Starting at €8.20
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StyleSeat
Foster, George; Lehman, CameronCase SGSB-SM-295-EStrategyMelody McCloskey, founder and CEO of StyleSeat, discusses the earliest stages of her hair-appointment booking platform, from bootstrapping to fundraising, from a potential business model pivot to potential obstacles in the future.Starting at €8.20
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Zoom Video Communications, Inc. (A) :Origins to IPO Planning and Road Show Pitching
Foster, George; Melvin, SheilaCase SGSB-SM340A-EStrategyIn early April 2019, the executive team of San Jose-based Zoom Video Communications gathered in the company conference room to strategize about their messaging for a planned IPO, an event that only a few years earlier would have seemed improbable to many. Indeed, when Zoom founder and CEO Eric Yuan had first sought venture capital funding to start his company back in 2011, he was turned down countless times. “A new video conferencing entrant at...Starting at €8.20
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Teaching Note for StyleSeat
Foster, George; Lehman, CameronTeaching Note SGSB-SM-295TN-EStrategyMelody McCloskey, founder and CEO of StyleSeat, discusses the earliest stages of her hair-appointment booking platform, from bootstrapping to fundraising, from a potential business model pivot to potential obstacles in the future.Starting at €0.00
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Sonoma Raceway's Strategic Reset: Adapting to Major Shifts in the Motor Racing World
Foster, George; Cruickshank, Matthew; Gutierrez, Gerzain; Hoyt, DaveCase SGSB-SPM58-EStrategySonoma Raceway, located north of San Francisco, had a long history of hosting premier motor racing events. However, after decades of growth, fan attendance and viewership had started to decline in the 2010s. Fan demographics were changing, with younger fans looking for a different experience than traditional fans. These challenges confronted the entire motorsports industry. As 2020 began, Sonoma Raceway was in the midst of a major shift in its b...Starting at €8.20