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Redhook Ale Brewery
Harris, Jared D.; Lenox, Michael; Liedtka, Jeanne M.; Goldberg, RebeccaCase DARDEN-S-0230-EStrategyIn 1995, Paul Shipman, CEO of Redhook Ale Brewery, and his management team prepared to enter uncharted territory by taking their craft-brewing operation public in the United States. Although there already were massive large-batch breweries that were profitable, publicly traded firms, Redhook was different: it embodied the ethos and grassroots beginnings of the microbrew movement. Still, Shipman wondered about the potential of the craft-brewing in...Starting at €8.20
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CEMEX in Egypt: Global Best Practices, or Country-Specific Acumen?
Chen, Ming-Jer; Goldberg, Rebecca; Llontop, Kathleen; Llontop, JoséCase DARDEN-S-0397-EStrategyRising executive Samantha Park is enrolled in an executive development program meant to prepare her for a new overseas leadership role. In a class on "global best practices," Park listens attentively as seasoned international businessman José Llontop describes his experience spearheading global construction-materials company CEMEX's move into the newly denationalized Egyptian cement market of the early 2000s. Llontop describes the many challenges...Starting at €8.20
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US–China Tensions in Class (B): Balancing the Professional, Political, and Personal - Teaching note
Chen, Ming-Jer; Goldberg, RebeccaTeaching Note DARDEN-S-0333TN-EStrategyTeaching note for product S-0333Starting at €0.00
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US–China Tensions in Class (C): Managing International Diversity in Turbulent Times - Teaching note
Chen, Ming-Jer; Goldberg, RebeccaTeaching Note DARDEN-S-0334TN-EStrategyTeaching note for product S-0334Starting at €0.00
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Zappos.com, Inc., and the Warehouse Decision
Lenox, Michael; Weiss, Elliott N.; Goldberg, RebeccaCase DARDEN-S-0227-EStrategyAmazon.com had purchased Zappos in 2009 and was making significant investments in warehouse infrastructure. By early summer 2012, Zappos, a dominant player in the crowded online retail apparel and footwear arena must decide whether to retain its warehouse complex in Kentucky, which it had maintained since 2002, or turn over the operations to Amazon. Should Zappos continue to operate as an entity external to its parent company? Or would advancemen...Starting at €8.20
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US–China Tensions in Class (A) and (D): International Politics Meets Interpersonal Relationships and Bruised Feelings - Teaching note
Chen, Ming-Jer; Goldberg, RebeccaTeaching Note DARDEN-S-0332TN-EStrategyTeaching note for product S-0332 and S-0335Starting at €0.00
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Apple (Computer) Inc: Whither the Mac?
Lenox, Michael; Harris, Jared D.; Goldberg, RebeccaCase DARDEN-S-0202-EStrategyA product manager at Apple examines the past, present, and future of the PC industry in September 2011 in the wake of Steve Jobs’s resignation and HP’s announcement that it was exiting the PC industry in favor of enterprise software solutions and consulting. The protagonist thinks through current forces in the PC industry, including market share trends, mobile computing, ultrabooks, and cloud computing services-as well as the position of the Mac ...Starting at €8.20
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Sony Playstation 4: Aim and Fire
Lenox, Michael; Harris, Jared D.; Goldberg, RebeccaCase DARDEN-S-0203-EStrategyKazuo Hirai, president and group CEO of the Sony division charged with manufacturing the PlayStation, is faced with a strategic crossroads as he decides which functional elements and target demographics to focus on with the PS4. He reviews the history and dynamics of the video gaming industry-including the importance of first-mover advantage when it comes to new technology-in an effort to predict its future. What’s next-both for gaming in general...Starting at €8.20
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The Battle for Logan Airport: JetBlue Airways versus American Airlines
Harris, Jared D.; Lenox, Michael; Goldberg, RebeccaCase DARDEN-S-0229-EStrategyJetBlue Airways is only five days away from entering the Boston market by establishing a presence at Logan International Airport. The VP of strategy for JetBlue considers the range of potential competitive responses that he might expect from such established airlines as American Airlines, so he can anticipate and prepare. As the largest major carrier operating out of Logan, American had more at risk than the other major carriers and had not yet d...Starting at €8.20
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Nintendo and the Future of Video Gaming
Harris, Jared D.; Lenox, Michael; Harrison, Katharine; Reiss, Mathew; Goldberg, RebeccaCase DARDEN-S-0341-EStrategyThis case presents the evolution of Nintendo’s gaming technology and discusses the history of the video gaming sector over eight generations of releases. It illustrates how industry dynamics shift over time and how different phases of the competitive life cycle place different demands upon those firms that are all vying for the top position. The case provides history and context for students to discuss an age-old question: How do firms sustain a ...Starting at €8.20