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Case

Sony Playstation 4: Aim and Fire

By Lenox, Michael / Harris, Jared D. / Goldberg, Rebecca

Kazuo Hirai, president and group CEO of the Sony division charged with manufacturing the PlayStation, is faced with a strategic crossroads as he decides which functional elements and target demographics to focus on with the PS4. He reviews the history and dynamics of the video gaming industry-including the importance of first-mover advantage when it comes to new technology-in an effort to predict its future. What’s next-both for gaming in general and for home game consoles in particular-and what place should Sony be vying for in the minds and pocketbooks of the gaming public?

Collection: Darden University of Virginia (USA)

Ref: DARDEN-S-0203-E

Format: PDF

Number of pages: 14

Publication Date: Nov 10, 2011

Language: English

Review date: Nov 4, 2014

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Industry Setting: Entertainment/Leisure/Sports

Sony Playstation 4: Aim and Fire

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Sony Playstation 4: Aim and Fire

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Sony Playstation 4: Aim and Fire

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