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Innovation in Motion: Staying on Top
Rao, Jay; García Pont, Carlos; Rocha e Oliveira, Paulo; Cooper, Robert G.; Vilà Vilar, JoaquimDossier DOS-14-EInnovation and Change, Knowledge and Communication, Marketing, StrategyBusiness innovation is a delicate balancing act. This dossier will help you stay on the ball.Starting at €15.00
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Innovación: energía para crecer
Rao, Jay; García Pont, Carlos; Rocha e Oliveira, Paulo; Cooper, Robert G.; Vilà Vilar, JoaquimDossier DOS-14Innovation and Change, Knowledge and Communication, Marketing, StrategySi queremos dar la vuelta a nuestras empresas y volver a crecer, solo nos queda innovar.Starting at €15.00
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Creating Bold Innovation in Mature Markets
Cooper, Robert G.Article ART-2150-EInnovation and ChangeFor many firms operating in mature markets, there are only so many sources of growth open to them, which is why launching unique, superior products with a compelling value proposition is so vital. Yet company surveys show that bold innovation is down, while improvements and modifications to existing products are up. This only serves to maintain existing market share, rather than grow it. To succeed in bigger, bolder innovation, five vectors need ...Starting at €8.20