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The Leading Electronics Green Movement: How To Go Global
Rosenberg, MikeCase SM-1719-EBusiness Ethics and Corporate Social Responsibility, StrategyLeading Electronics tells the story of a Regional President of a large consumer electronics company who undergoes a personal conversion to sustainability and then uses his position to create a social movement to plant trees in response to climate change. His challenge is how to extend his success to the rest of the global organization.Starting at €8.20
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Operational Sustainability: From Vision to Strategy at Henkel
Rosenberg, Mike; Moreno, Victoria C.Case SM-1603-EBusiness Ethics and Corporate Social Responsibility, StrategyIn 2011, Henkel launched its latest sustainability strategy, Factor 3. It links sustainability to sales performance and resource efficiency. The case presents the evolution of Henkel's approach to sustainability over a 50-year period and the challenges faced by Charlotte Kuszewsky, a line manager who must balance the sustainability targets with an increasingly difficult business situation, due to the financial crisis in Europe.Starting at €8.20
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The Blue Economy
Rosenberg, Mike; de Harenne, Jean-BaptisteCase SM-1693-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, StrategyBlue Economy is a concept developed by Gunter Pauli over the last 30 years and is also the title of his book which offer a way of re-imagining capitalism and industrial society. The case study is an account of a family office in Europe and the decision to invest or not in three of Pauli's revolutionary business ideas. Pauli draws on a network of 3,000 scientists to find ideas that might change the game in a wide variety of industries including wi...Starting at €8.20
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Operational Sustainability: From Vision to Strategy at Henkel - Teaching Note
Rosenberg, Mike; Moreno, VictoriaTeaching Note SMT-97-EBusiness Ethics and Corporate Social Responsibility, StrategyThe aim of this note is to provide guidelines on how to use case SM-1606-E in a class on strategy and sustainability. The case presents the evolution of Henkel's approach to sustainability over 50 years and the challenges faced by Charlotte Kuszewsky, a line manager who must balance sustainability targets in a business situation that is increasingly difficult due to Europe's financial crisis. The note contains a board plan, key questions and a de...Starting at €0.00