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Gametime
Chess, R; Yin, LiCase SGSB-E496-EEntrepreneurshipThe case follows Brad Griffith, the founder of Gametime, a mobile application for purchasing and redeeming event tickets. The case examines how Griffith assesses whether he has found an attractive business opportunity initially, and later whether he has found product/market fit. It also describes Griffith’s decision to be a solo founder and how he leverages contractors and advisors in building the product.Starting at €8.20
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BillGuard
Levav, J; Yin, LiCase SGSB-E513-EEntrepreneurshipThis case follows Yaron Samid, founder of BillGuard, a personal finance web application that monitors users’ credit card transactions for fraudulent and unrecognizable charges. The case centers on Samid’s struggles to gain broad distribution. After trying several strategies including entering start-up competitions and selling directly to large American credit card issuers, Samid considers whether he should pivot and completely change BillGuard’s...Starting at €8.20
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VisionSpring
Hattendorf, L; Yin, LiCase SGSB-E516-EEntrepreneurshipVisionSpring follows social entrepreneur Jordan Kassalow from his early career in public health through the founding of VisionSpring, an organization that sells eyeglasses to the rural poor in developing countries. The case describes how Kassalow becomes inspired and motivated by some of his early experiences as an optometry student and in public health. As Kassalow builds VisionSpring, the immense scaling challenges of distributing to “bottom...Starting at €8.20
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Gametime - Teaching Note
Chess, R; Yin, LiTeaching Note SGSB-E496TN-EEntrepreneurshipThe case follows Brad Griffith, the founder of Gametime, a mobile application for purchasing and redeeming event tickets. The case examines how Griffith assesses whether he has found an attractive business opportunity initially, and later whether he has found product/market fit. It also describes Griffith’s decision to be a solo founder and how he leverages contractors and advisors in building the product.Starting at €0.00
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BillGuard - Teaching Note
Levav, J; Yin, LiTeaching Note SGSB-E513TN-EEntrepreneurshipThis case follows Yaron Samid, founder of BillGuard, a personal finance web application that monitors users’ credit card transactions for fraudulent and unrecognizable charges. The case centers on Samid’s struggles to gain broad distribution. After trying several strategies including entering start-up competitions and selling directly to large American credit card issuers, Samid considers whether he should pivot and completely change BillGuard’s...Starting at €0.00
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VisionSpring - Teaching Note
Hattendorf, L; Yin, LiTeaching Note SGSB-E516TN-EEntrepreneurshipVisionSpring follows social entrepreneur Jordan Kassalow from his early career in public health through the founding of VisionSpring, an organization that sells eyeglasses to the rural poor in developing countries. The case describes how Kassalow becomes inspired and motivated by some of his early experiences as an optometry student and in public health. As Kassalow builds VisionSpring, the immense scaling challenges of distributing to “bottom...Starting at €0.00
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AngelList: Changing The Landscape of Investing - Teaching Note
Siegel, R; Yin, LiTeaching Note SGSB-E520TN-EEntrepreneurshipThe case follows AngelList, an online platform connecting entrepreneurs with investors, as it searches for product/market fit and business models. Founded in 2010 by entrepreneurs Naval Ravikant and Babak Nivi, AngelList begins as a project to give back to the start-up community. Ravikant and Nivi write a blog that provides founders with advice and then build AngelList to give them access to investors. However, investors often have incentives ...Starting at €0.00
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AngelList: Changing The Landscape of Investing
Siegel, R; Yin, LiCase SGSB-E520-EEntrepreneurshipThe case follows AngelList, an online platform connecting entrepreneurs with investors, as it searches for product/market fit and business models. Founded in 2010 by entrepreneurs Naval Ravikant and Babak Nivi, AngelList begins as a project to give back to the start-up community. Ravikant and Nivi write a blog that provides founders with advice and then build AngelList to give them access to investors. However, investors often have incentives ...Starting at €8.20
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TrueCar: Transforming the Car Buying Experience
Siegel, R; Yin, LiCase SGSB-E527-EEntrepreneurshipThe case follows Scott Painter and his executive team as they deal with a crisis that threatens the survival of TrueCar, a company founded by Painter to improve consumers’ car buying experiences. TrueCar’s automotive dealer network, from which the company earns its revenue, is rapidly declining in size as dealers leave to protest TrueCar’s practices. The case also describes Painter’s career and his personality as context for the situation. Pai...Starting at €8.20
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A Note on Human Resources in Developing Economies
Rosen, H; Siesinski, S; Yin, LiCase SGSB-E497-EEntrepreneurshipEntrepreneurs seeking to start companies in developing economies face significant human resource challenges. Before embarking on their ventures, entrepreneurs should articulate a talent management strategy that describes how they will source, identify, screen, and manage employees, including rank and file workers, mid-level managers, and senior executives as the company scales. In developing such a strategy, the most important considerations wi...Starting at €8.20