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Logos: The Art of Arguing for Consent
Leggett, Brian O'ConnorTechnical Note DPON-6-ELeadership and People ManagementAristotel distinguished three modes of persuasion, "the first depends on the personal character of the (ethos); the second on putting the audience into a fit state of mind (pathos); the third on the proof, or apparent proof, provided by the of the speech itself". This note discusses the third of these: logos or the art of argumentation.Starting at €8.20
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El arte de la comunicación persuasiva: La excelencia en la oratoria
Neill, Conor; Leggett, Brian O'ConnorTechnical Note DPON-88Knowledge and Communication, Leadership and People ManagementUn líder es alguien que ve un cambio que el mundo necesita y reúne los recursos para lograr ese cambio. En mi mundo, los recursos más importantes son las personas. Este documento trata sobre los cinco componentes del arte de la comunicación persuasiva y los tres modelos de la práctica deliberada que le permitirán convertirle en un poderoso orador y de como incitar a las personas a la acción.Starting at €8.20
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Persuasion and Avoiding the Manipulative Art
Leggett, Brian O'ConnorTechnical Note DPON-19-ELeadership and People ManagementUnfortunately, many see persuasion and manipulation as synonymous. But really they are very different concepts. Propaganda is manipulative; for example, as it tries to make us dependent, while persuasion always leave us free to say "No", as the authors Jowett & O'Donnell tells us. In the first part of this article we shall look at the term manipulation, and follow this up by contrasting it with persuasion. In this way, we may see persuasion in a ...Starting at €8.20
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The Art of Persuasive Communications: Excellent Public Speaking
Neill, Conor; Leggett, Brian O'ConnorTechnical Note DPON-88-EKnowledge and Communication, Leadership and People ManagementA leader is someone who sees a change that is required in the world and brings together the resources to achieve that change. In my world, the most important resources are people. I will discuss the five components of powerful persuasive speaking and three models of deliberate practice that will allow you to become a powerful speaker and move people to action.Starting at €8.20
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The Art of Persuasive Communications: Excellent Public Speaking (Portuguese Version, Brazil)
Neill, Conor; Leggett, Brian O'ConnorTechnical Note DPON-88-PBKnowledge and Communication, Leadership and People ManagementA leader is someone who sees a change that is required in the world and brings together the resources to achieve that change. In my world, the most important resources are people. I will discuss the five components of powerful persuasive speaking and three models of deliberate practice that will allow you to become a powerful speaker and move people to action.Starting at €8.20
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Imán y martillo: aliados infalibles
Leggett, Brian O'Connor; Neill, ConorArticle ART-1820Knowledge and Communication, Leadership and People ManagementDurante periodos de crisis o desencanto, los líderes carismáticos triunfan porque ofrecen una alternativa a la incertidumbre. Los autores analizan las claves del liderazgo eficaz a partir del estudio de los líderes más destacados de los últimos cincuenta años. Al igual que los políticos, los directivos pueden valerse de los retos que plantea la incertidumbre actual para inspirar a los demás y liderar el cambio. Para lograrlo, necesitan dos herram...Starting at €8.20
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The Twin Pillars of Effective Leadership (Portuguese Version, Brazil)
Leggett, Brian O'Connor; Neill, ConorArticle ART-1820-PBKnowledge and Communication, Leadership and People ManagementDuring periods of crisis or disenchantment, charismatic leaders emerge because they offer an alternative to the uncertainty of the times. Such was the case in the 1980s with Ronald Reagan, whose clear message and emotional style held across-the-board appeal and provided a sense of certainty after years of political and social turbulence. Using case studies of prominent leaders of the past 50 years, the authors explore the keys of effective leader...Starting at €8.20
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The Twin Pillars of Effective Leadership
Leggett, Brian O'Connor; Neill, ConorArticle ART-1820-EKnowledge and Communication, Leadership and People ManagementDuring periods of crisis or disenchantment, charismatic leaders emerge because they offer an alternative to the uncertainty of the times. Such was the case in the 1980s with Ronald Reagan, whose clear message and emotional style held across-the-board appeal and provided a sense of certainty after years of political and social turbulence. Using case studies of prominent leaders of the past 50 years, the authors explore the keys of effective leader...Starting at €8.20
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Persuasion: A rhetorical approach
Leggett, Brian O'ConnorTechnical Note DPON-5-ELeadership and People ManagementAristotle saw rhetoric as the art of persuasion. In this technical note, the terms persuasion and rhetoric are used interchangeably. In other words, there are three kinds of proof available to the practitioner: ethos (depending on the persuader's character), pathos (depending on the persuader's ability to create the right atmosphere), and logos (depending on the persuader's ability to form the right argument). To put this conceptual basis to prac...Starting at €8.20
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The Three Languages of Verbal Communication
Leggett, Brian O'ConnorTechnical Note DPON-21-ELeadership and People ManagementWilliam Isaacs in his book, "Dialogue and the Art of Thinking", tells us that people speak any combination of three different languages: the languages of "feeling", "meaning", and "action" (power). Becoming aware of another person's and our own preference, according to the author, can give us an enormous advantage in understanding and communicating well. The three modes of language, as we will see, are not separate entities, but are often mixed i...Starting at €8.20