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Pause and Refresh: Rethinking Coca-Cola's Response to the Georgia Voting Reform Law - Teaching note
Whitler, Kimberly A.; Soltis, SteveTeaching Note DARDEN-M-1020TN-EMarketingTeaching note for product M-1020Starting at €0.00
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Pause and Refresh: Rethinking Coca-Cola's Response to the Georgia Voting Reform Law
Whitler, Kimberly A.; Soltis, SteveExercise DARDEN-M-1020-EMarketingThis exercise is designed to give students an opportunity to develop a communications plan and press statement for The Coca-Cola Company (Coke) as it attempts to navigate the 2021 Georgia voting law controversy. Specifically, it asks students to assume the role of chief marketing and communications officer (CMCO) at Coke and recommend a communications plan, including a press statement, to fulfill their role as CMCO while living up to the brand’s ...Starting at €8.20
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Luis Bartrina
Anzizu, J. M.; Chinchilla, NuriaCase FH-324-ELeadership and People ManagementStarting at €8.20
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Luis Bartrina
Anzizu, J. M.; Chinchilla, NuriaCase FH-324Leadership and People ManagementEl caso se centra en el estilo de dirección de Luis Bartrina, director general de CPC-España, recogiendo su historial, su filosofía de dirección, un día típico en su agenda, y los comentarios de algunos de sus colaboradores.Starting at €8.20
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Miguel Torres-Chile (A)
Anzizu, J. M.; Martinez, Jon I.Case DG-875Innovation and Change, StrategyMiguel Torres-Chile es una subsidiaria de Bodegas Torres de España. Fue creada con el objetivo de exportar vinos desde Chile y satisfacer así las necesidades de los países americanos, especialmente de América Latina. Al poco tiempo decidió penetrar también en el mercado chileno y fortalecerse allí. Sin embargo, en marzo de 1982, después de dos años de operaciones, la empresa no tiene éxito ni en el mercado interno ni en el de exportación. Es el m...Starting at €8.20
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Miguel Torres-Chile (A)
Anzizu, J. M.; Martinez, Jon I.Case DG-875-EInnovation and Change, StrategyMiguel Torres Chile is a subsidiary of Bodegas Torres of Spain. This subsidiary was created with the purpose of exporting wines from Chile, satisfying thus the needs of American countries, and specially Latin America. Shortly after, the subsidiary also decided to penetrate the Chilean market and strengthen its position there. However, in March 1982 after two years of operations the company is neither successful in the domestic market nor in the e...Starting at €8.20
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Miguel Torres-Chile (B)
Anzizu, J. M.; Martinez, Jon I.Case DG-876-EInnovation and Change, StrategyHaving successfully overcome the difficulties of the first three years, Miguel Torres-Chile, subsidiary of Bodegas Torres of Spain, finds itself in a period of consolidation of its activities in the national and international markets. At present the company has to tackle the problem of how to keep on growing in a national market with problems derived from the economic crisis, and in which the company may soon reach its limit. It must also study h...Starting at €5.74
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Corteva Agriscience: Seeding a New Company (B)
West, June A.; Simko, Paul J.; Maiden, Stephen E.; Soltis, SteveCase DARDEN-BC-0296This case, a follow-up to “Corteva Agriscience: Seeding a New Company (A)” (UVA-BC-0295), provides an epilogue to the story of Jim Collins, CEO of Corteva Agriscience (Corteva), and a look at the ongoing strengths of the company he had helped to build.Starting at €5.74
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Corteva Agriscience: Seeding a New Company (A)
West, June A.; Simko, Paul J.; Maiden, Stephen E.; Soltis, SteveCase DARDEN-BC-0295This case introduces Corteva Agriscience (Corteva) and its CEO, Jim Collins. Corteva was the corporate offspring of a 2015 merger between Dow and DuPont, two of the world’s largest chemical companies. It was created to be the agriculture business that tieStarting at €8.20