This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
ILUNION: el crecimiento corporativo sostenible y responsable: Un proyecto de personas para personas
Tàpies, Josep; Martín, MiguelCase SM-1676Corporate Governance, Decision Analysis, StrategyEste caso permite identificar las tres cuestiones clave que debe plantear la estrategia corporativa: ¿cómo se crea valor económico a través de la actividad multimercado? ¿Cómo debe estructurar y coordinarse la empresa para sacar provecho a esta actividad? ¿Y por qué deben emprenderse esas actividades dentro de la empresa, en vez de hacerlo a través de contratos de joint venture o acuerdos institucionales?Starting at €8.20
-
YouTube CEO Susan Wojcicki: Can She Deliver Again?
Elvira, Marta; Villamor, IsabelCase SM-1649-EInnovation and Change, Leadership and People Management, StrategyIn September 2014, Susan Wojcicki, CEO of YouTube, the world's largest video-sharing website, discovered that Facebook - one of the leaders in the technology industry - had announced a strategic shift toward online videos. Wojcicki had been appointed YouTube's CEO in February that year, with the goal of making the website profitable. Even though YouTube's revenues had hit $5.6 billion in 2013, the website had not yet turned a profit.Starting at €8.20