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Tata’s Air India: Brand Repositioning and Revitalization Challenges - Teaching Note
Nitin GuptaTeaching Note IVEY-W34125-EMarketing, StrategyTeaching note for product W34124.Starting at €0.00
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Southeastern Mills: The Eighth Element? - Teaching Note
Landel, Robert D.; Goldberg, RebeccaTeaching Note DARDEN-OM-1393TN-EService and Operations ManagementTeaching note for product OM-1393Starting at €0.00
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Mahindra Electric Mobility Limited: The Electric Vehicles Dilemma - Teaching Note
Nitin GuptaTeaching Note IVEY-8B18A062-EMarketingTeaching note for product 9B18A062.Starting at €0.00
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Darden Business Publishing Gets Lean - Teaching Note
Weiss, Elliott N.; Goldberg, RebeccaTeaching Note DARDEN-OM-1497TN-EService and Operations ManagementTeaching note for product OM-1497Starting at €0.00
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Product Development at StubHub: Don’t Stop Believin’ - Teaching note
Markou, Panos; Chao, Raul O.; Goldberg, RebeccaTeaching Note DARDEN-OM-1705TN-EService and Operations ManagementTeaching Note for product OM-1705Starting at €0.00
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Mahindra Electric Mobility Limited: The Electric Vehicles Dilemma
Nitin GuptaCase IVEY-9B18A062-EMarketing, StrategyIn order to shift 30 per cent of the country’s transport fleet to electric by 2030, the Indian government had launched multiple programs to promote usage of hybrid and electric vehicles (EV) in the country and had agreed to provide various fiscal and non-Starting at €8.20
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Napco in 2009: Sales Growth in the Middle East
Landel, Robert D.; Goldberg, Rebecca; Winkel, JoshCase DARDEN-OM-1458-EService and Operations ManagementThe background regarding sales for the two-case series "Napco in 2009: Relaunching the Five Stars Restaurants Project" cases A and B, is presented in this case. This case and the two-part series are designed to be used as a set; however, sufficient background is provided in the A case for instructors to use the two-part series independently of this background case.Starting at €8.20
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Heinz Ketchup: Pricing the Product Line (Spanish version)
Wilcox, Ronald T.; Goldberg, RebeccaCase DARDEN-M-0954MarketingTraducción al español de la versión del 27 de junio de 2011 del caso UVA-M-0777. Una marca estadounidense icónica debe determinar cómo maximizar las ganancias netas aumentando las ventas de sus artículos con el margen más alto frente al retroceso constante de los minoristas, incluido el espacio reducido en los estantes y el apoyo promocional de esos mismos productos. Este caso es adecuado para los cursos obligatorios de marketing de MBA, así como...Starting at €8.20
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Sakara Life
Weiss, Elliott N.; Goldberg, RebeccaCase DARDEN-OM-1585-EService and Operations ManagementThis case examines Sakara Life, a healthy-lifestyle company founded near the end of 2012 with a core business of preparing and delivering beautiful, healthy, premium meals, often (but not exclusively) on a subscription basis (organic meal delivery, or OMD). Kimberly Dunn, the head of strategy and operations at Sakara Life, was facing a number of strategic decisions, including whether to buy an automatic peeler/chopper and a commercial dishwasher...Starting at €8.20
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CityBook Services, Ltd.
Weiss, Elliott N.; Goldberg, RebeccaCase DARDEN-OM-1508-EService and Operations ManagementOne of Israel’s most important assets was its relatively highly educated population, which included many native English speakers. The founders of CityBook Services, Ltd., determined that one of the greatest untapped sources of potential workers was the female population of the ultra-Orthodox Haredi community, most of whom did not hold jobs outside the home. By structuring a work environment that met this labor market’s unique needs and providing ...Starting at €8.20