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Almacenes París (C)
Aznarez, J.Case ESE-DF-C-ES-06-0007CFinanceEl 7 de marzo de 2005, el grupo liderado por Quiñenco considera "insuficiente" e "inoportuna" la OPA lanzada el 13 de enero por Cencosud, y resuelve presentar una contraoferta. En la mañana del 14 de marzo, el grupo Cencosud dobla la apuesta y mejora la oferta. Ahora deben tomar una rápida decisión: aceptar la oferta mejorada de Cencosud o hacer una nueva contraoferta.Starting at €5.74
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J.C. Penney's "Fair and Square" Strategy (Abridged), (B), and (C), Teaching Note
Ofek, Elie; Alvarez, Jose B.; Norris, MichaelTeaching Note HBS-516008-EMarketingThis teaching note is for "J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)," which tells the story of Ron Johnson's tenure as CEO of the U.S. department store J.C. Penney, his 2013 firing, and the rehiring of former CEO Myron E. "Mike" Ullman to try to fix Johnson's mistakes.Starting at €0.00
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J.C. Penney's 'Fair and Square' Strategy (C): Back to the Future
Ofek, Elie; Avery, Jill; Alvarez, Jose B.Case HBS-514073-EMarketingRehired in April 2013, Myron E. "Mike" Ullman III was brought back to stabilize the retailer's business. Under Ron Johnson's "Fair and Square" program, sales had declined rapidly and quarterly losses and expensive capital investments had put severe pressure on cash reserves. Ullman decided to combine "Fair and Square" everyday low pricing and high/low pricing to reverse the negative trend. For example, to welcome people back to its stores, J.C. P...Starting at €5.74
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Almacenes París (B)
Aznarez, J.Case ESE-DF-C-ES-06-007BFinance, StrategyEl 13 de enero de 2005 una noticia sacude al mercado bursátil chileno: el grupo de retail Cencosud, lanza una Oferta Pública de Adquisición (OPA) por el 100% de las acciones de la multitienda Almacenes Paris. El consorcio liderado por Quiñenco debe resolver rápidamente si acepta la OPA o por el contrario lanza una contraoferta como respuesta.Starting at €5.74
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Distribución y Servicio (D&S)
Aznarez, J.Case ESE-DF-C-ES-06-006FinanceEn agosto de 2004, la Fiscalía Nacional Económica acusa a las cadenas del sector supermercados de cometer prácticas abusivas en contra de los proveedores. D&S, la cadena líder del sector, teme que las acusaciones puedan terminar en que el Estado imponga regulaciones que ni los supermercadistas ni los proveedores quieren.Starting at €8.20
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Almacenes París (A)
Aznarez, J.Case ESE-DF-C-ES-06-007AStrategyEn agosto de 2004, un consorcio de empresas financieras chilenas lideradas por Quiñenco analiza la posibilidad de entrar en el negocio del retail. Una de las empresas que mostraba atractivos para ser adquirida era Almacenes Paris, actualmente en manos de la familia fundadora, y debían tomar una decisión. El caso ilustra un proceso de valorización por múltiplos y las oportunidades de sinergias que existen por parte del consorcio comprador.En agost...Starting at €8.20
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Paydiant
Alvarez, Jose B.; Williamson, Elizabeth C.; Weber, JamesCase HBS-511065-EMarketingTo maximize their effectiveness, color cases should be printed in color. Kevin Laracey, founder of Paydiant, needed to figure out how to launch a payment processing company with a new technology based on smart phones. Consumers had increasingly turned to electronic payment methods such as credit cards and debit cards to make purchases. Retailers, however, felt that major credit and debit card issuers had too much market power which was leading to...Starting at €8.20
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Ocado Group: Ready for the Future
Alvarez, Jose B.; McLoughlin, Damien P.; Kindred, NatalieCase HBS-521061-EMarketingDescribes the outcome of Erik Peterson's meetings over the course of two days with a number of senior executives from the parent company. Students should have read the (A) and (B) cases. The (C) case may be assigned with the (D) case. A redisguised and updated version of earlier case 494-007.Starting at €8.20
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J.C. Penney's 'Fair and Square' Strategy (B): Out with the New, In with the Old
Ofek, Elie; Avery, Jill; Alvarez, Jose B.Case HBS-514085-EMarketingIn his August 2012 earnings call, CEO Ron Johnson urged investors to be patient and stay the course with the revised JC Penney marketing strategy despite mounting negative financial indicators. The heart of the strategy was the "Fair and Square" approach to pricing. This was a switch from J.C. Penney's previous high-low pricing program to a new everyday low pricing policy that aimed to fit with a radical repositioning of the JC Penney business mo...Starting at €5.74