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CRM Done Right (Spanish version)
Ledingham, Dianne; Rigby, Darrell K.Article HBS-R0411HMarketingstrong executive and business unit leadership, careful strategic planning, clear performance measures, and a coordinated program that combines organizational and process changes with the application of new technology.Starting at €8.20
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DoubleClick, Inc. (Spanish Version)
Fields, Thomas D.; Cohen, JacobCase HBS-114S16Accounting and ControlExamina la estructura de capital de DoubleClick de salida a bolsa. Discute oferta adicional de las acciones comunes, división de acciones, dividendos, venta de deuda convertible, recompra de deuda convertible, y recompra de acciones comunes.Starting at €8.20
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The Agile C-Suite
Rigby, Darrell K.; Elk, Sarah; Berez, SteveArticle HBS-R2003C-EIf a company wants to be fast on its feet, transform end-to-end customer experiences, and continuously outpace competitors, it needs more than lots of agile teams. A truly agile enterprise requires that the company's top officers--most, if not all, of theStarting at €8.20
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Innovando en el Sistema de Suministro de Productos Farmacéuticos: La experiencia chilena
Cohen, Jacob; Rosenhouse S.; Sánchez, J.; Rosenmöller, MagdaCase P-1001Service and Operations ManagementEl caso describe el proceso de transformación que experimentó el sistema de abastecimiento de suministros médicos y fármacos en Chile a principios de los años 90, a través del cambio en el rol de la Central de Abastecimiento del Sistema Nacional de Servicios de Salud (CENABAST) dependiente del Ministerio de Salud, que se vio en la necesidad de pasar de realizar una gestión operativa (de compras, almacenamiento y distribución de dichos productos) ...Starting at €8.20
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Innovation in Turbulent Times
Rigby, Darrell K.; Gruver, Kara; Allen, JamesArticle HBS-R0906J-EDuring a recession, when many companies face declining revenues and earnings, executives often conclude that innovation isn't so important after all. According to the authors, that's because it isn't integral to the workings of most organizations, so the creativity that leads to game-changing ideas is missing or stifled. Rigby, Gruver, and Allen, all partners at Bain & Company, point to the fashion industry as a model. Every season, successful fa...Starting at €8.20