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Career at a Crossroad: Akhil Patel
Wasserman, Noam; Brem, Lisa; Braid, YaelCase HBS-812010-EEntrepreneurshipAkhil Patel is passionate about his business idea: an innovative green technology fuel cell. He wants to dive in and commit to his startup, but his fianc e is much more risk averse, his parents don't approve of the startup, and Akhil has an enticing alternative offer from a prestigious consulting firm. Should Akhil follow his dream and become an entrepreneur? Or should he take the "safer" consulting job?Starting at €8.20
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Career at a Crossroad: Roopa Rao
Wasserman, Noam; Brem, LisaCase HBS-812011-EEntrepreneurshipAkhil Patel is passionate about his business idea: an innovative green technology fuel cell. He wants to dive in and commit to his startup, but Roopa Rao, his fianc e, is much more risk averse, his parents don't approve of the startup, and Akhil has an enticing alternative offer from a prestigious consulting firm. Should Akhil follow his dream and become an entrepreneur? Or should he acquiesce to the other forces in his life and take the "safer"...Starting at €8.20
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La Estrategia de Captación de Clientes de Internet en Bankinter
Martinez-Jerez, F. Asis; Narayanan, V.G.; Brem, LisaCase HBS-104S02Accounting and ControlBankinter, un relativamente pequeño banco español, tiene una gran presencia como un proveedor de servicios financieros a Internet. Abriendo el camino a la rentabilidad a través de Internet Bankinter dará una gran ventaja competitiva sobre los bancos españoles más grandes y consolidadas. Ann Peralta, director de la red de Internet en Bankinter, debe evaluar si los miles de nuevos clientes llegando de otros portales son rentables para el banco. Per...Starting at €8.20
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The Happiness Backlash
Beard, AlisonArticle HBS-R1507N-ELeadership and People ManagementA survey of five books investigates the seemingly universal insistence on feeling good.Starting at €8.20
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Life's Work: James Patterson
Patterson, James; Beard, AlisonArticle HBS-R1203T-EJames Patterson, one of the world's most popular and prolific novelists, discusses creative problem solving, collaboration, and productivity.Starting at €8.20
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Life's Work: Christiane Amanpour
Amanpour, Christiane; Beard, AlisonArticle HBS-R1205M-EAward-winning foreign correspondent Christiane Amanpour shares her insights on leadership, ambition, and the female advantage.Starting at €8.20
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Life's Work: Kenneth Cole
Cole, Kenneth; Beard, AlisonArticle HBS-R1112M-EHBR interviews fashion designer Kenneth Cole on a career that has combined work, family, and community activism.Starting at €8.20
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Life's Work: Salman Rushdie
Rushdie, Salman; Beard, AlisonArticle HBS-R1509L-EThe acclaimed novelist discusses his creative process, the appeal of social media, and the unique truths found in fiction.Starting at €8.20
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Life's Work: Ruth Westheimer
Westheimer, Ruth; Beard, AlisonArticle HBS-R1604L-EThe celebrity sex therapist of the 1980s discusses transitioning to a public career, adapting to many different cultures, and "rewiring" rather than retiring.Starting at €8.20
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Life's Work: Ricky Gervais
Gervais, Ricky; Beard, AlisonArticle HBS-R1104P-EComedian Ricky Gervais on office dysfunction, creative control, his controversial comedy and why the greatest failure in life is not enjoying what you do.Starting at €8.20