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Branding Yoga
Deshpande, Rohit; Herman, Kerry; Lobb, AnnelenaCase HBS-512025-EMarketingYoga, an ancient discipline, has become popular worldwide. The marketing of yoga and dispute over its origins have led to debate as to whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga; others in the yoga community say it is a religious and/or spiritual practice and as such should not be claimed as intellectual property.Starting at €8.20
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Standardization and Innovation, The Adventures of an IT Leader, Teaching Note
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonTeaching Note HBS-5507-EInformation Technologies"The Adventures of an IT Leader" invites readers to "walk in the shoes" of a new CIO, Jim Barton, as he spends a difficult year learning effective information technology leadership, sidestepping the pitfalls that make the CIO job the most volatile, high-turnover job in the business. This chapter addresses the problem of proliferating IT technologies.Infrastructure complexity increases the cost of overhead and the demand for IT support; it increas...Starting at €0.00
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Kjell & Company: Electronics Accessories Retail in the Nordics
Palepu, Krishna G.; Narayandas, Das; Herman, KerryCase HBS-116009-EService and Operations ManagementSwedish electronics accessories retailer Kjell is considering several issues as it plots its next stage of growth. How should it balance opportunities to expand retail stores into a new market (Oslo, Norway) with additional growth in its home market-Sweden-with decisions about investments to build out its nascent online channel? Simultaneously, the company is piloting a new sales associate performance management system: should store associates be...Starting at €8.20
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Tomer Zvulun and The Atlanta Opera: At Crossroads (A)
Tushman, Michael L.; Herman, KerryCase HBS-418012-EKnowledge and CommunicationIn 2017, Tomer Zvulun, the CEO and artistic director of The Atlanta Opera, was considering next steps. Zvulun had adapted quickly to the new, dual role of chief executive and artistic director, although there had been a steep learning curve. As he gained traction, the Opera's profile as an up and coming arts organization also grew. However, there was still much to be done if Zvulun wanted the Opera to be ranked among the best in the country. Shou...Starting at €8.20
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ERP and Web-enabled IT (Spanish version)
Nolan, Richard L.; Porter, Kelley; Akers, ChristinaCase HBS-302S26Information TechnologiesIn a seven-year process, Cisco built its strategic I-Net. Beginning in 1994, Cisco completely replaced its back-office legacy systems. At that time, the company standardized Internet protocols. In addition, the company shifted strategic focus from IT back-office applications to front-office applications. After ERP (enterprise resource planning), the company spent the next two years electronically connecting with customers. A rewritten version of ...Starting at €8.20
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Weber Shandwick: The Client Relationship Leader Program
Eccles, Robert G.; Herman, KerryCase HBS-408077-EService and Operations ManagementIn 2002 Weber Shandwick, a leading global public relations agency, instituted a Client Relationship Leader (CRL) Program for its top 32 global accounts. The purpose of the program is to ensure that all of the firm's resources across geographies, practice areas, and specialty areas are coordinated and effectively delivered to Weber Shandwick's most important clients. Each of these clients is assigned a "Client Relationship Leader" and the case dis...Starting at €8.20
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Information Technology System That Couldn't Deliver (HBR Case Study and Commentary)
Reimus, Byron; Sims, James K.; May, Thornton; Nolan, Richard L.; Distefano, Robert A.; King, JohnArticle HBS-97308-EInformation TechnologiesDiana Sullivan, CEO of Lenox Insurance, thought she had done her job when, after three years of hard work, she had delivered Lifexpress on time and on budget. A sophisticated computer-aided system, it enabled Lenox's 10,000-plus agents to do everything from establish a prospect's financial profile, to select the most appropriate products from the company's myriad policies, to generate all the paperwork needed to close a sale. But now Sullivan's b...Starting at €8.20
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Eureka Forbes Ltd.: Managing the Selling Effort (A) (Photonovel Version)
Narayandas, Das; Das, Kallol; Herman, KerryCase HBS-513015-EMarketingTo maximize their effectiveness, color cases should be printed in color. The CEO of EFL (India), a direct sales organization, must decide which changes to the sales compensation systems would better motivate his sales reps and improve their sales performance.Starting at €8.20
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Novell (A): When an Activist Hedge Fund Came Calling on the Board
Nolan, Richard L.Case HBS-916404-ENo corporation and its board of directors is immune to a disruptive shareholder activist attack. The Novell (A) and (B) cases take students through a shareholder activist attack and its aftermath -- a saga that spanned 5 years. The cases outline the activist playbook in conducting an attack, the board's response, and key decisions that must be made.Starting at €8.20
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Novell (B): Board of Directors Aftermath of Hedge Fund Attack
Nolan, Richard L.Case HBS-916405-ESupplement to case 916404. No corporation and its board of directors is immune to a disruptive shareholder activist attack. The Novell (A) and (B) cases take students through a shareholder activist attack and its aftermath-a saga that spanned 5 years. The cases outline the activist playbook in conducting an attack, the board's response, and key decisions that must be made.Starting at €5.74