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Standardization and Innovation, The Adventures of an IT Leader, Teaching Note
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonTeaching Note HBS-5507-EInformation Technologies"The Adventures of an IT Leader" invites readers to "walk in the shoes" of a new CIO, Jim Barton, as he spends a difficult year learning effective information technology leadership, sidestepping the pitfalls that make the CIO job the most volatile, high-turnover job in the business. This chapter addresses the problem of proliferating IT technologies.Infrastructure complexity increases the cost of overhead and the demand for IT support; it increas...Starting at €0.00
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ERP and Web-enabled IT (Spanish version)
Nolan, Richard L.; Porter, Kelley; Akers, ChristinaCase HBS-302S26Information TechnologiesIn a seven-year process, Cisco built its strategic I-Net. Beginning in 1994, Cisco completely replaced its back-office legacy systems. At that time, the company standardized Internet protocols. In addition, the company shifted strategic focus from IT back-office applications to front-office applications. After ERP (enterprise resource planning), the company spent the next two years electronically connecting with customers. A rewritten version of ...Starting at €8.20
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Information Technology System That Couldn't Deliver (HBR Case Study and Commentary)
Reimus, Byron; Sims, James K.; May, Thornton; Nolan, Richard L.; Distefano, Robert A.; King, JohnArticle HBS-97308-EInformation TechnologiesDiana Sullivan, CEO of Lenox Insurance, thought she had done her job when, after three years of hard work, she had delivered Lifexpress on time and on budget. A sophisticated computer-aided system, it enabled Lenox's 10,000-plus agents to do everything from establish a prospect's financial profile, to select the most appropriate products from the company's myriad policies, to generate all the paperwork needed to close a sale. But now Sullivan's b...Starting at €8.20
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Novell (A): When an Activist Hedge Fund Came Calling on the Board
Nolan, Richard L.Case HBS-916404-ENo corporation and its board of directors is immune to a disruptive shareholder activist attack. The Novell (A) and (B) cases take students through a shareholder activist attack and its aftermath -- a saga that spanned 5 years. The cases outline the activist playbook in conducting an attack, the board's response, and key decisions that must be made.Starting at €8.20
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Novell (B): Board of Directors Aftermath of Hedge Fund Attack
Nolan, Richard L.Case HBS-916405-ESupplement to case 916404. No corporation and its board of directors is immune to a disruptive shareholder activist attack. The Novell (A) and (B) cases take students through a shareholder activist attack and its aftermath-a saga that spanned 5 years. The cases outline the activist playbook in conducting an attack, the board's response, and key decisions that must be made.Starting at €5.74
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Mind Over Marketing
Niraj DawarArticle IVEY-9B13TF06-EMarketingBrand battles occur in every industry and in practically every product category. They consume significant managerial attention and consist of far more than marketing tactics — they are ultimately about winning customers’ cognitive resources. Brands make it easier for consumers to find the products they want and need. They also make markets more efficient by bringing buyers and sellers together at a lower cost than would otherwise be possible. In ...Starting at €8.20
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Northwest Mutual Funds
Niraj Dawar; Ken MarkCase IVEY-9B08A003-EEntrepreneurship, MarketingNorthwest Mutual Funds is a boutique mutual funds company that differentiates itself on a high level of customer service. The case describes how the company is considering marketing its funds directly to retail investors. Thus far, the company has marketed its fund only to the financial planners that make up the channel. The case illustrates channel issues, and helps students discuss how products must be differentiated from competitors' products ...Starting at €8.20
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First Energy
Niraj Dawar; Ramasastry ChandrasekharCase IVEY-9B12A001-EEntrepreneurship, Marketing, StrategyIn September 2011, the CEO of First Energy Private Ltd, a start-up enterprise in the alternative energy industry in India, is at a critical juncture. The company has commercialized the technology of biomass cook stoves and has been providing, since 2007, clean and affordable cooking solutions to customers in rural India. A marginal rise in the price of biomass fuel in early 2011 has, however, led to a steep fall in demand, making the continuance ...Starting at €8.20
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Vincor: Project Twist
Niraj Dawar; Kelly Kretz; Eric SingerCase IVEY-9B08A002-EMarketingThe alcohol cooler (refreshment) market in Canada was already crowded, but the marketing manager at Vincor believed there was still room for a new entrant, provided it was sufficiently differentiated. The case provides market research information on which the decision-maker relies to develop a product positioning. Trade-offs need to be made between various positioning options and costs. The case deals with marketing issues from the perspective of...Starting at €8.20
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Chapter Seventeen: Innovation
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonBook Chapter HBS-1016BC-EInformation Technologies"The Adventures of an IT Leader" invites readers to "walk in the shoes" of Jim Barton, the new CIO of the fictional IVK Corporation, as he spends a difficult year learning effective information technology leadership, sidestepping the pitfalls that make the CIO job the most volatile, high-turnover job in the business. This chapter reflects on how technology can be used to enhance an organization's innovative capabilities, and the comparison of pla...Starting at €8.20