Northwest Mutual Funds
Northwest Mutual Funds is a boutique mutual funds company that differentiates itself on a high level of customer service. The case describes how the company is considering marketing its funds directly to retail investors. Thus far, the company has marketed its fund only to the financial planners that make up the channel. The case illustrates channel issues, and helps students discuss how products must be differentiated from competitors' products in the channel.
Collection: Ivey Business School (Canada)
Ref: IVEY-9B08A003-E
Format: PDF
Number of pages: 17
Publication Date: May 6, 2008
Language: English
What material is included in this case:
Description
Northwest Mutual Funds is a boutique mutual funds company that differentiates itself on a high level of customer service. The case describes how the company is considering marketing its funds directly to retail investors. Thus far, the company has marketed its fund only to the financial planners that make up the channel. The case illustrates channel issues, and helps students discuss how products must be differentiated from competitors' products in the channel.
Read more
Geographic Setting: Canada
Industry Setting: Finance and Insurance;
Leave your rating
"Northwest Mutual Funds"
Register for free with IESE Publishing and enjoy all the advantages
What type of account do you want to create?
Choose account type
Professors
Academic Institutions
Companies
Individuals