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Rural Taobao: Alibaba's Expansion into Rural E-Commerce
Khanna, Tarun; Allen, Ryan; Frost, Adam; Koo, WesleyCase HBS-719433-EStrategyAlibaba's Rural Taobao initiative had been launched in 2014 as a public service initiative to increase e-commerce adoption in China's remote rural areas. In the first two iterations of the initiative, dubbed "1.0" and "2.0", Alibaba had partnered with local businesses and young returnees to operate village stations. Village stations served as logistical and educational hubs to help villagers make online purchases. Despite significant growth in sa...Starting at €8.20
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SF Express: From Delivery to E-Commerce
Zhu, Feng; Lane, DavidCase HBS-616003-EService and Operations ManagementShunfeng Express (SF), China's leading express delivery firm, in May 2014 opened the first 500 of several thousand Heike stores, which allowed consumers to buy and try out SF's own e-commerce offerings, in addition to other services. As an example of China's "online-to-offline" trend in e-commerce, Heike stores allowed SF to leverage its logistics and IT expertise to differentiate itself from its rivals in express delivery. As yet unclear was whe...Starting at €8.20
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Social Business at Novartis: Arogya Parivar
Porter, Michael E.; Kramer, Mark R.; Lane, DavidCase HBS-715411-EStrategyLate in 2013, Novartis CEO Joseph Jimenez was considering how and whether to deepen the company's investment in Arogya Parivar, its profitable program that sold Novartis medicines in rural India, while expanding access to medicine and health information to millions of Indian villagers.Starting at €8.20
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Supply Chain Finance at Procter & Gamble
Esty, Benjamin C.; Mayfield, E. Scott; Lane, DavidCase HBS-216039-EFinanceIn April 2013, Procter & Gamble (P&G), the world's largest consumer packaged goods (CPG) company, announced that it would extend its payment terms to suppliers by 30 days. At the same time, P&G announced a new supply chain financing (SCF) program giving sStarting at €8.20
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Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS, Teaching Note
Khanna, Tarun; Bloom, David E.; Bloom, Sonali R.Teaching Note HBS-709454-ETeaching Note for [709429].Starting at €0.00
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Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS
Khanna, Tarun; Bloom, Sonali R.; Bloom, David E.Case HBS-709429-EThis case explores the role that MTV, with its heavy diet of music and general youth-oriented media content, plays in spreading public-service messaging to contain the scourge of HIV/AIDS worldwide. There is a focus especially on its efforts in several emerging markets, particularly the parts of Africa that have a heavy disease incidence. MTV has developed a DNA of public service announcements that it claims are of central relevance to its high-r...Starting at €8.20
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Amazon Buys Whole Foods
Alvarez, Jose B.; Lane, David; Coughlin, JoniCase HBS-518056-EService and Operations ManagementThe June 2017 news that e-commerce giant Amazon was paying $13.7 billion for organic supermarket chain Whole Foods precipitated a broad sell-off in the shares of grocery retailers and suppliers. Behind the precipitous declines lay recognition that Amazon's bold move into brick and mortar assets offered transformational opportunities. Amazon could gain expertise in perishable product sales and procurement, plus access to 30 million well-off shoppe...Starting at €8.20
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Microsoft en China y en India, 1993-2007
Khanna, Tarun; Choudhury, PrithwirajCase HBS-711S29StrategySe relaciona con la expansión de Microsoft en China e India en el período 1993-2007 y los temas estratégicos que enfrentan las multinacionales en los mercados emergentes.Starting at €8.20
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China + India: el poder combinado
Khanna, TarunArticle HBS-R0712DEconomicsChina e India están enterrando el hacha de guerra después de poco más de cuatro décadas de hostilidad. Algunas compañías de ambos países se han apresurado a obtener ventajas competitivas mediante la visualización de los dos como simbiótica. Si las corporaciones occidentales no pueden hacer lo mismo, van a perder su ventaja competitiva - y no sólo en China e India, sino a nivel mundial. El problema es que la mayoría de las empresas y consultores s...Starting at €8.20
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Las apuestas de los pa ses petroleros
Abdelal, Rawi; Khan, Ayesha; Khanna, TarunArticle HBS-R0809KStrategyEste artículo incluye una vista previa de una página que resume rápidamente las ideas clave y proporciona una visión general de cómo los conceptos funcionan en la práctica, junto con sugerencias para la lectura adicional. La combinación del déficit comercial estadounidense gigantesca y el precio del petróleo a más de $ 125 por barril (al cierre de esta edición) ha creado un encargado de la piscina de la liquidez financiera entre los países export...Starting at €8.20