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The Dow Acquisition of Rohm and Haas (E)
Lorsch, Jay W.Case HBS-411005-ELeadership and People ManagementDow completed the acquisition of Rohm and Haas and escaped a battle in a Delaware courtroomStarting at €5.74
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THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
Avery, Jill; Israeli, Ayelet; von Maur, EmmaCase HBS-521070-EMarketingTHE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women's fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on her style preferences, size, and budget. When a woman downloaded THE YES app, she embarked upon an interactive shopping journey that leveraged a fun, easy, gamified user experience ...Starting at €8.20
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THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI), Teaching Note
Israeli, Ayelet; Avery, JillTeaching Note HBS-521097-EMarketingTeaching note for case 521070.Starting at €0.00
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CEO Evaluation at Dayton Hudson (Spanish version)
Lorsch, Jay W.; Sailer, James E.Case HBS-408S14Leadership and People ManagementDescribes the Dayton Hudson CEO evaluation process, one of the most intensive in corporate America today. The board of directors' role in the evaluation is examined, as is the question of whether the Dayton Hudson CEO evaluation process should serve as a model for other corporations.Starting at €8.20
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El Consejo de General Mills y la Dirección Estratégica
Lorsch, Jay W.; Sailer, James E.Case HBS-415S18StrategyExamina los Molinos Junta General de papel de Gestión en la empresa conjunta de General Mills con Nestlé S.A. a los cereales vender fuera de América del Norte. Se plantea la cuestión más general de la función apropiada para el consejo de administración en la formulación de estrategias.Starting at €8.20
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Away: Scaling a DTC Travel Brand
Avery, Jill; Fuller, Joseph B.Case HBS-520051-EMarketingAway, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth trajectories to maximize its potential? Three decisions face the founders. Should Away continue to invest in driving growth in suitcases and other travel bags or was it time to begin to expand into other adjacent travel categor...Starting at €8.20
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Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
Avery, Jill; Israeli, AyeletCase HBS-519011-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating changes to them that will allow th...Starting at €8.20
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Hess Corporation
Lorsch, Jay W.; Durante, KathleenCase HBS-413126-ELeadership and People ManagementOn January 29, 2013, Elliott Management, a hedge fund run by Paul E. Singer that owned 4.5% of Hess Corporation stock, put forward a slate of five independent directors it wanted elected to improve the company's performance. Elliott argued that Hess lacked focus and was distracted by ventures outside its core exploration and production business. Further it argued that John Hess, CEO and son of the founder, of being more interested in "maintaining...Starting at €8.20
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J.C. Penney's 'Fair and Square' Strategy (B): Out with the New, In with the Old
Ofek, Elie; Avery, Jill; Alvarez, Jose B.Case HBS-514085-EMarketingIn his August 2012 earnings call, CEO Ron Johnson urged investors to be patient and stay the course with the revised JC Penney marketing strategy despite mounting negative financial indicators. The heart of the strategy was the "Fair and Square" approach to pricing. This was a switch from J.C. Penney's previous high-low pricing program to a new everyday low pricing policy that aimed to fit with a radical repositioning of the JC Penney business mo...Starting at €5.74
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Relating to Peapod, Teaching Note
Avery, Jill; Fournier, SusanTeaching Note HBS-316175-EMarketingTeaching note for case 314142.Starting at €0.00