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E-Cigarettes: The Wild, Wild West
Farris, Paul W.; Wicks, Andrew C.; Mead, Jenny; Abbott, KatherineCase DARDEN-M-0876-EMarketingIn 2014, tobacco giant Reynolds American Inc. (RAI) had to confront the rapidly evolving global tobacco industry landscape. E-cigarettes, once considered a fad, were becoming increasingly popular. Facing uncharted territory, tobacco companies were uncertain about how to most successfully enter this market and how to do so rapidly.Starting at €8.20
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Looking for (e)Harmony
Wicks, Andrew C.; Mead, Jenny; Shariff, IkramCase DARDEN-BRI-1003-EBusiness Ethics and Corporate Social ResponsibilityA growing company has an opportunity to sign a major client: an online dating service. But that service is notorious for having forbidden ads indicating a search for same-sex partnerships. That policy goes against the corporation's own ethics and the personal views of many of its employees. Yet the company needs a large contract such as this one to sustain itself. What should the company decide to do?Starting at €8.20
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E-Cigarettes: The Wild, Wild West - Teaching Note
Farris, Paul W.; Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-M-0876TN-EMarketingTeaching note for product M-0876Starting at €0.00
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Barry Fine - Teaching Note
Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-E-0264TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0264Starting at €0.00
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Praying for Prosperity - Teaching Note
Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-E-0366TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0366Starting at €0.00
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Caffeine with a Conscience - Teaching Note
Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-E-0327TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0327Starting at €0.00
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Great Lakes: Great Decisions - Teaching Note
Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-E-0325TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0325Starting at €0.00
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Jess Smith and the Design Firm - Teaching Note
Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-E-0354TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0354Starting at €0.00
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Oliver Sparling and Bible Books, Inc. - Teaching Note
Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-E-0355TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0355Starting at €0.00
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James Bowman and Coopertree Capital in China - Teaching Note
Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-E-0370TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0370Starting at €0.00