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Using Effectuation to Start up a New Venture Through Instagram
Simon ParkerCase IVEY-9B19M042-EEntrepreneurship, StrategyIn January 2019, a second-year master of business administration student has come up with an idea for a new venture: sourcing products from her social contacts, using Instagram to direct traffic to her company website, and utilizing the postal service to deliver goods. Does a viable business opportunity really exist, or are there too many unknowns?Starting at €8.20
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SACD
Simon ParkerCase IVEY-9B11M027-EEntrepreneurship, StrategyGiel Bessels is one of the three founders of a Dutch classical music record label called PentaTone Music BV, which releases all of its recordings on a high-resolution audio format called Super Audio Compact Disc (SACD). Now a decade old, PentaTone has survived the commercial failure of SACD’s launch in 1999 and the adverse market characterized by a continually shrinking demand for classical music recordings. However, the founders wish to build th...Starting at €8.20
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Rethinking School
Childress, StaceyArticle HBS-R1203E-EEconomicsEconomists have found that the higher a country's academic test scores, the faster its GDP grows. That puts the United States' perennially mediocre test scores in a particularly ominous light. Progress is being made, says Childress, of the Gates Foundation, but at the rate even the most engaged school systems are improving, it will take 80 years to catch up to where China is now. New approaches, including personalized technology, online videos, a...Starting at €8.20
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Wireless Generation, Teaching Note
Childress, Stacey; Marietta, Geoff; Mahon, JasonTeaching Note HBS-309028-EEntrepreneurshipTeaching Note for [307049].Starting at €0.00
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The Mark News
Simon Parker; Mitchell PrawCase IVEY-9B10M056-EEntrepreneurship, StrategyThe founder of a new online news site, The Mark, has launched his venture at a time of unprecedented turmoil in the newspaper industry. While he believes that his advertizing-based business model is the future face of the industry, he is yet to attract much of a readership. The founder must now decide what strategies are needed to establish his business in the competitive Canadian news landscape.Starting at €8.20
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Academic Entrepreneurship: Navigating Commercialization Challenges - Teaching Note
Simon Parker; Vania SakelarisTeaching Note IVEY-W28371-EEntrepreneurship, StrategyTeaching note for product W28370.Starting at €0.00
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Lightenco: Reaching the Limits of Bootstrapping
Simon Parker; Ramasastry ChandrasekharCase IVEY-9B19M061-EEntrepreneurship, StrategyIn January 2018, the three founders of Lighting Enhancement Corporation (Lightenco), a Canadian turnkey lighting solutions enterprise, were at a crossroads. After building a successful business enterprise over seven years by relying entirely on internal fStarting at €8.20
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Teach for America 2005, Teaching Note
Childress, Stacey; Mahon, Jason; Cheng, Tiffany K.Teaching Note HBS-309053-EStrategyTeaching Note for [805094].Starting at €0.00
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Launching the Bronx Lab School, Teaching Note
Childress, Stacey; Mahon, Jason; Cheng, Tiffany K.Teaching Note HBS-809053-EEntrepreneurshipTeaching Note for [805093].Starting at €0.00
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New Leaders for New Schools, Teaching Note
Childress, Stacey; Mahon, Jason; Cheng, Tiffany K.Teaching Note HBS-809041-EEntrepreneurshipTeaching Note for [803073].Starting at €0.00