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Meli Marine (Spanish version)
Hamermesh, Richard G.; Yong, SunruCase HBS-414S03StrategyMeli Marina, una empresa de transporte de contenedores, se enfrenta a una decisión estratégica importante después de una oportunidad de adquisición en sí misma ofrece interesantes. Fundada en 1974 por la familia Chang, la empresa con sede en Singapur ha hecho un hueco en el mercado del transporte intra-Asia. Después de años de éxito, la erosión de las condiciones de negocio causaron una crisis financiera y un nuevo CEO, David Tian, se trajeron....Starting at €8.20
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Apple Inc. and the iPhone 4 Antenna Issue
Brochet, Francois; Palepu, Krishna G.; Barley, LaurenCase HBS-113088-EAccounting and ControlStarting at €8.20
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Bella Healthcare India (Spanish version)
Leonard, Dorothy; Yong, SunruCase HBS-414S05StrategyBella Salud la India se estableció originalmente en Bangalore como una planta de fabricación de bajo costo para un desarrollador de equipos de cardiología con sede en EE.UU.. Bajo gerente Joseph Cherian evolucionó considerablemente, el desarrollo de sus propias capacidades de investigación y desarrollo. Fortalecido por la inversión en la formación técnica y un cambio en la cultura y la mentalidad, el equipo de la India desarrolló y lanzó su prime...Starting at €8.20
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Bergerac Systems: The Challenge of Backward Integration, Teaching Note
Garvin, David A.; Yong, SunruTeaching Note HBS-4382-EService and Operations ManagementTeaching Note for Product # 4381Starting at €0.00
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Alpen Bank: Launching the Credit Card in Romania, Teaching Note
Rangan, V. Kasturi; Yong, SunruTeaching Note HBS-4563-EMarketingTeaching Note for 4559.Starting at €0.00
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AIC Netbooks: Optimizing Product Assembly, Teaching Note
Wheelwright, Steven C.; Yong, SunruTeaching Note HBS-4246-EService and Operations ManagementTeaching Note for 4245.Starting at €0.00
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AIC Netbooks: Optimizing Product Assembly (Spanish Version)
Wheelwright, Steven C.; Yong, SunruCase HBS-412S08Service and Operations ManagementSistemas AIC, que se encuentra en Taichung, Taiwán, es un fabricante de placas de circuito impreso, sobre todo para las placas base y tarjetas de vídeo para ordenadores personales. La firma se considera un fabricante de diseños originales (ODM) y toma un papel activo en la innovación y el diseño de cada nueva generación de componentes. Al hacer de la casa de diseño y desarrollo, la compañía ha sido capaz de fomentar las relaciones exclusiva, a la...Starting at €8.20
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Soren Chemical: Why is the New Swimming Pool Product Sinking? (Brief Case)
Rangan, V. Kasturi; Yong, SunruCase HBS-4188-EMarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Topics include distribution channels, pricing, and new product marketing. Jen Moritz, the marketing manager for Soren Chemical Co. is struggling with the poor sales performance of Coracle, a new clarifier for residential swimming pools. The performance is puzzling because Coracle is chemically similar to ano...Starting at €8.20
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AIC Netbooks: Optimizing Product Assembly
Wheelwright, Steven C.; Yong, SunruCase HBS-4245-EService and Operations ManagementAIC Systems, located in Taichung, Taiwan, is a manufacturer of printed circuit boards, primarily for motherboards and video cards for personal computers. The firm is considered an original design manufacturer (ODM) and takes an active role in innovating and designing each new generation of components. By doing in-house design and development, the company has been able to foster exclusive, long-term relationships with its customers. The firm decid...Starting at €8.20
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Alpen Bank: Launching the Credit Card in Romania (Brief Case)
Rangan, V. Kasturi; Yong, SunruCase HBS-4559-EStrategyWinner of the 2014 Case Centre Award in the category of "Economics, Politics and Business Environment." When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor ...Starting at €8.20