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Generation Investment Management
Sucher, Sandra J.; Preble, MatthewCase HBS-613002-EExamines the investment process of Generation Investment Management, a "sustainable" investing firm established in 2004 by David Blood and U.S. Vice President Al Gore. Places students in the position of David Lowish, director of global industrials, who must decide whether to recommend an investment in ABB India. The decision pits economic development-supplying energy to impoverished rural areas in India, against environmental damage-caused by the...Starting at €8.20
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Business and Government: Campaign Contributions and Lobbying in the United States
Ramanna, Karthik; Sucher, Sandra J.; Cornell, Ian McKownCase HBS-113037-EEconomicsThis note on business-government relations introduces students to the state of campaign contributions and lobbying by corporations in the United States. The note develops two hypotheses as to the impact of corporate political engagement: (i) a vehicle to facilitate good government; and (ii) an instrument of special-interest capture. The note can be used to generate a discussion on the following issues: (1) In a democratic capitalist society, what...Starting at €8.20
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Differences at Work: Jason (A)
Sucher, Sandra J.; Gordon, RachelCase HBS-408016-ELeadership and People ManagementIn Differences at Work: Jason (A) HBS Case No. 9-408-016 Jason is a member of his firm's recruiting team, which has a mandate to create a more diverse workforce. When the group decides to interview a candidate based on the candidate's race, Jason wonders whether they made the right decision and how, in general, diversity goals should be achieved.Starting at €8.20
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Philips: Developing a Marketing Strategy for LED Bulbs
Wilcox, Ronald T.; Kohler, Thomas;Case DARDEN-M-1033-EMarketingPhilips, the Dutch multinational conglomerate, is assessing whether to enter the business-to-consumer (B2C) LED lightbulb market in the United States. Philips has already been serving the business-to-business (B2B) market with moderate success, but it has completely ignored the B2C market. Now, a change in energy taxes and possibly additional regulatory changes have the company reevaluating that decision. This case is designed as an exam case. ...Starting at €8.20
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Brand Positioning Statements
Wilcox, Ronald T.; Yemen, GerryTechnical Note DARDEN-M-0827-EMarketingThe process of branding a product involves building awareness of and preference for the specific name of the product that is being branded. Central to the branding process is the brand positioning statement, often simply called the positioning statement. This note discusses the process of brand positioning and how to construct positioning statements.Starting at €8.20
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Nokia's Bridge Program (A) & (B), Teaching Note
Sucher, Sandra J.; Winterberg, SusanTeaching Note HBS-316114-EThis teaching note is designed to be used in conjunction with the cases "Nokia's Bridge Program: Redesigning Layoffs (A)," HBS No. 615-013, and "Nokia's Bridge Program: Outcome and Results (B)," HBS No. 615-014. Instructors could also assign "Layoffs: Effects on Key Stakeholders," HBS No. 611-028, to provide students with a baseline understanding of business and social issues related to layoffs.Starting at €0.00
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The Influence of Social Media on Purchase Decisions in High Involvement Categories
Wilcox, Ronald T.; Black, PollyTechnical Note DARDEN-M-0786-EMarketingThis note discusses how social media marketing can be used to influence the consumer decision process for goods and services. It links social media's influence to the different stages of the purchase process for high-involvement items. The material is suitable for MBA, undergraduate, and executive education students.Starting at €8.20
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Differences at Work: Sameer (A)
Sucher, Sandra J.; Gordon, RachelCase HBS-609053-EService and Operations ManagementIn Differences at Work: Sameer (A) HBS Case No. 9-609-053 Sameer, an Indian Muslim, is a summer intern in a small, predominantly Jewish firm. Prompted by a conflict in the Middle East, members of the organization make a number of anti-Muslim jokes. Sameer wonders whether he should surface his discomfort; he otherwise enjoys the firm, and is hoping to be given a full-time job offer following his internship.Starting at €8.20
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Portland Trail Blazers
Wilcox, Ronald T.Case DARDEN-M-0773-EMarketingDesigned to teach conjoint analysis, this case challenges students to make tactical decisions based on marketing research. It should be paired with the technical note "A Practical Guide to Conjoint Analysis" (UVA-M-0675) and that note's accompanying supplemental PowerPoint file (UVA-M-0675TNP). A National Basketball Association franchise is struggling to increase attendance. It contracts a marketing research firm to conduct a conjoint analysis fo...Starting at €8.20
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Nokia's Bridge Program: Outcome and Results (B)
Sucher, Sandra J.; Winterberg, SusanCase HBS-315003-ENokia's leaders reflect on the Bridge program, lessons learned during its implementation, and the business benefits it brought to the company. Nokia's Bridge program resulted in 60% of employees knowing their next step the day they exited the firm. It also helped employees start 1,000 new companies, and replaced jobs in communities where Nokia was a major employer. One-third of all mobile phone sales between 2011 - 2012 came from new products tha...Starting at €5.74