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Case

Portland Trail Blazers

By Wilcox, Ronald T.

Marketing

Designed to teach conjoint analysis, this case challenges students to make tactical decisions based on marketing research. It should be paired with the technical note "A Practical Guide to Conjoint Analysis" (UVA-M-0675) and that note's accompanying supplemental PowerPoint file (UVA-M-0675TNP). A National Basketball Association franchise is struggling to increase attendance. It contracts a marketing research firm to conduct a conjoint analysis focusing on several aspects of its season ticket offerings with the hope that it can profitably improve its attractiveness.

Collection: Darden University of Virginia (USA)

Ref: DARDEN-M-0773-E

Format: PDF

Number of pages: 10

Publication Date: Mar 4, 2009

Language: English

Review date: Apr 17, 2017

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Description

Industry Setting: Entertainment/Leisure/Sports

Portland Trail Blazers

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Portland Trail Blazers

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