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Lineamientos para escritura de casos didácticos
Ickis, John Cather; Leguizamón Rodríguez, FranciscoTechnical Note INCAE-30614En la investigación y escritura de casos hay una serie de técnicas y prácticas comunmente utilizadas. El propósito de esta nota es el de suministrar esos lineamientos generales e ilustrarlos mediante un ejemplo.Starting at €8.20
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Florida Ice and Farm: campeón de sostenibilidad en una economía emergente (A)
Ickis, John Cather; Prado Barboza, Andrea; García-Rada, XimenaCase INCAE-30794_SService and Operations ManagementEl caso A se centra en la historia de la compañía líder en cerveza y bebidas no alcohólicas en el mercado costarricense, Florida Ice & Farm, desde que Ramón Mendiola asume la posición de director general en el 2003. Tras implementar una serie de cambios de estructura, personal y cultura en la organización, en el 2008 Ramón establece un nuevo reto: la triple utilidad pues quería medir resultados no sólo en terminos económicos, sino también en valo...Starting at €8.20
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GoPato: Tailoring your personal assistant
Lopez Quirós, Jose Luis; Schill, Ryan; Ickis, John CatherCase INCAE-31212_E-EDecision AnalysisGoPato is a web based personal assistant and delivery service, established in 2015 in Costa Rica. The company's customer base is steadily growing, and has gone through two successful funding rounds, but the operation is not yet profitable. The two co-founders have different ideas of the strategy they should pursue to obtain the aggressive growth they need to reach profitability. In this case, students must put themselves in the role of the founde...Starting at €8.20
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Florida Ice and Farm: sustainability champion from an emerging economy (B)
Ickis, John Cather; Prado Barboza, Andrea; García-Rada, XimenaCase INCAE-30794B_E-EService and Operations ManagementCase B describes the implementation of the strategy to use in FIFCO triple between 2009-2011, showing positive results as well as savings in several areas. Additionally, the case focuses on three of the twelve triple objectives of utility: responsible consumption, the volunteer program and neutral water. At the close of the case, Ramón Mendiola facing the following challenge: should consolidate triple useful strategy in the organization or expand...Starting at €5.74
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Florida Ice and Farm: sustainability champion from an emerging economy (A)
Ickis, John Cather; Prado Barboza, Andrea; García-Rada, XimenaCase INCAE-30794_E-EService and Operations ManagementThe case A focuses on the history of the world's leading beer and soft drinks in the Costa Rican market, Florida Ice & Farm, since Ramon Mendiola assumes the position of CEO in 2003. After implementing a series of changes in structure, personnel and culture in the organization, in 2008 Ramon sets a new challenge for the triple utility wanted to measure results not only in economic terms but also in social and environmental value. This case descri...Starting at €8.20