This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Kentucky Fried Chicken in China (C)
Allen Morrison; Paul W. BeamishCase IVEY-9A90G003-EStrategyThis case presents the start-up of operations in Beijing and discusses the difficulties Kentucky Fried Chicken (KFC) is having with its local partners. By March 1988, KFC has established its largest restaurant in the world in Beijing with sales that are booming and showing no sign of slowing down. Nevertheless, the extent of operational problems and the shortage of hard currency profits is raising concerns over whether further expansion is warran...Starting at €5.74
-
Kentucky Fried Chicken in China (C) - Teaching Note
Allen Morrison; Paul W. BeamishTeaching Note IVEY-8A90G03-EStrategyTeaching note for product 9A90G003.Starting at €0.00
-
Kentucky Fried Chicken in China (B)
Allen Morrison; Paul W. BeamishCase IVEY-9A90G002-EStrategyThe VP's efforts to determine whether and how to proceed with an emerging three-way partnership in China are described. Kentucky Fried Chicken has selected local partners and has been issued a license to operate a restaurant in Beijing. If he is to proceed, the VP must decide how fast he should advance the negotiations and which of three location sites in the city is most desirable. A background case Kentucky Fried Chicken in China (A) and a foll...Starting at €5.74
-
Kentucky Fried Chicken in China (A)
Allen Morrison; Paul W. BeamishCase IVEY-9A90G001-EStrategyThe new vice-president for Kentucky Fried Chicken in southeast Asia, must weigh the growth benefits of investing in China with alternative opportunities in the region. He is at the exploratory stage of market research and is focusing his attention on four possible locations in China. He must also balance his own personal ambitions with the possibilities for failure, not only in China, but the rest of southeast Asia. (A 31-minute video is availabl...Starting at €8.20