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Supplementary Case

Kentucky Fried Chicken in China (B)

By Allen Morrison / Paul W. Beamish

The VP's efforts to determine whether and how to proceed with an emerging three-way partnership in China are described. Kentucky Fried Chicken has selected local partners and has been issued a license to operate a restaurant in Beijing. If he is to proceed, the VP must decide how fast he should advance the negotiations and which of three location sites in the city is most desirable. A background case Kentucky Fried Chicken in China (A) and a follow-up case Kentucky Fried Chicken in China (C) are available.

Collection: Ivey Business School (Canada)

Ref: IVEY-9A90G002-E

Format: PDF

Number of pages: 10

Publication Date: Jan 1, 1990

Language: English

Review date: Sep 24, 2003

What material is included in this case:

Other supplements

Description

Year: 1987

Geographic Setting: China

Industry Setting: Accommodation & Food Services

Learning Objective

To inform students of the challenges and opportunities associated with investing in China and to highlight the importance continuity plays in strategy formulation and implementation, particularly in China.

Kentucky Fried Chicken in China (B)

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Kentucky Fried Chicken in China (B)

What material is included in this case:

Description

Learning Objective

Kentucky Fried Chicken in China (B)

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