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    Kentucky Fried Chicken in China (B)

    Allen Morrison ; Paul W. Beamish

    • Reference: IVEY-9A90G002-E

    • Year: 1987

    • Number of pages: 10

    • Geographic Setting: China

    • Publication Date: Jan 1, 1990

    • Fecha de edición: Sep 24, 2003

    • Source: Ivey Business School (Canada)

    • Type of Document: Case

    • Industry Setting: Accommodation & Food Services

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    Description

    The VP's efforts to determine whether and how to proceed with an emerging three-way partnership in China are described. Kentucky Fried Chicken has selected local partners and has been issued a license to operate a restaurant in Beijing. If he is to proceed, the VP must decide how fast he should advance the negotiations and which of three location sites in the city is most desirable. A background case Kentucky Fried Chicken in China (A) and a follow-up case Kentucky Fried Chicken in China (C) are available.

    Learning Objective

    To inform students of the challenges and opportunities associated with investing in China and to highlight the importance continuity plays in strategy formulation and implementation, particularly in China.

    Keywords

    China International business Joint ventures Risk analysis Site Selection